So, what is a GIF and why do we see them all over the Internet nowadays? A GIF or Graphics Interchange Format is an image originally created over two decades ago. The fixed sized graphic area contains one image or a series of sub-images that create a sequential animation giving life to a photo or graphic. Due to their compression technique, file sizes can be reduced without compromising quality. You could say that GIFs sort of became the first animated graphics on the web and are often used for logo animations, small animation and low resolution film clips and to store low-color sprite data for games.

Projects like this seem to be simple but carry immense force behind their consistency and artwork. We have seen animated GIFs appear in twitter avatars, the popular cinemagram app, as well as the notorious duo - Jamie Beck and Kevin Burg’s Cinemagraphs. Expect to see more of these which are sure to affect the world of fashion, architecture and design.