V.O.W N°30 (25 - 31 July 2011)

How do we perceive what we see?  How can someone explain the multifaceted and intricate relationship between the creator and the viewer?  Is what we see a conceptual state of mind?  Montreal-based, Baillat Cardell & fils created the video content and lighting design you are about to see for the video screens at the Grand Foyer Culturel de la Place des Arts in Montreal where the videos were produced in collaboration with illustrators Capucine Labarthe and Lino.  With Montreal having been appointed as the UNESCO City of Design, the metropolis is very familiar with promoting the significance of the design space and crafting a source of well-being and respect from one another.   In this context, a conceptual state of mind has been formulated by the 35 video installation screens as the spectators of the Grand Foyer Culturel de la Place des Arts in Montreal pass by and explore the complex relationship between creators and viewers on themes related to performing arts.

The first concept, “L’inspiration,” captures the metaphoric manner in the inspirational process of those who engage in creative projects whilst “Le public,” the second concept has produced playful characters exemplifying the range of emotions the spectator feels as it captures the metaphoric process of those who are inspired. With Stéphane Poirier and linguist Steve Savage’s participation, the design firm recently decided to produce a third video, “La critique”, illustrating the concept of criticism with a lyrical approach. 
 â€¨The audio tracks that accompany the video are composed by Jean-Sébastien Roux, Pheek (Archipel) and Sul.A (Archipel).  They complete the visuals in an unsurpassed manner, as spectators immerse their mind and their soul in an evolutionary environment of blissfulness and enjoyment to a dramatic state by concentrating either on the whole or just on some parts - a very theatrical and unique experience!   Enjoy V.O.W. #30 today @Yatzer.com!