Wednesday 22nd – Monday 27th April 2009, 10.00 – 22.00
Nhow Hotel, 35 Via Tortona, Milan, Italy

This upcoming April 2009, during Milan’s most important design week, Aqua Creations led by designer- artist Ayala Serfaty takes on the challenge of redressing the city’s trendy Nhow Hotel and momentarily transforming it into an Aqua Creations Hotel.
Ideally located in the hub of the International Press Center in the heart of Zona Tortona, the exhibition will unveil Aqua Creations’ bold new one-off pieces. The new range of inspired designs showcased will include a combination of lighting and furniture designs made of naturally soft and pliable materials such as hand-made felt, clay, and angora. Special highlights will include a limited edition of custom-made site-specific designs, which will enhance     Aqua Creations’ existing portfolio of celebrated timeless favorites, together providing a view of the delicate craftsmanship which stands at the core of Aqua Creations.
“I am excited to show how a few additional things could give the space a totally new vibe”, commented Ayala Serfaty, internationally acclaimed designer artist of Aqua Creations. “The Nhow Hotel is our first concept hotel lobby and will undoubtedly set the tone for the breadth of projects to come.”

Apaya Floor Lamp
Exemplifying Ayala Serfaty’s warm and organic style, the statuesque Apaya floor lamp rises to a height of 180 cm and is made from hand-crafted mohair and angora felt mixed with pure silk, dressed over a clear cylinder. Being the first of its kind, the Apaya floor lamp will set the tone for a new hand-crafted felt sculptural lighting collection by Aqua Creations. Naturally pressed and applied in an undulate form, the particular handcraft presupposes limited edition series and one-of-a-kind creations. Designed by Ayala Serfaty, the handcrafted Apaya floor lamp was made in collaboration with textile artist Irit Dulman.

Custom Anana Bench
Based on Aqua Creations’ 2000 Anana collection, the drop-shaped custom-made Anana Bench induces movement whilst emphasizing the endless versatility existent in the collection. The Custom Anana bench is hand-made from down-filled pods covered in high-end fabric by Creation Baumann, creating an organic geometry, which is both remarkably sturdy and sensually free-form. The legs and buttons are made of bronze-finished brass. More than just a spare seat, this beautiful statement piece will add a lighthearted posh touch to any space.

Gladis Lounge Chair
The Gladis Lounge chair is hand-made from a variety of high-end fabrics provided by several textile manufacturers in different price ranges, among them Creation Baumann. The fabric is upholstered over ergonomically shaped polyurethane foam, designed for optimal comfort. Set on a swiveling ten-wheeled base allowing natural movement and positioning, the Gladis lounge chair radiates an ethereal quality enhanced by its hand-stitched details, thus providing a ripple effect, reminiscent of the fluid forms found in nature.

Ears Stool
Created from a solid metal cushioned tripod frame, the Ears stool is an updated version of Aqua Creations’ 1998 Isa stool which was custom-designed for New York’s hip Kerquelen shoe store. The first of a ground-breaking series of three-dimensional hand-crafted felt upholstered pieces, the Ears stool proposes innumerable options for custom design using multi-layered felt.Offering a dramatic reprieve from a sea of upholstery, the hand-crafted felt will naturally give rise to limited edition series and one-of-a-kind creations. Designed by Ayala Serfaty, the Ears stool was created in collaboration with textile artist Irit Dulman.

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