Designed in collaboration with the clients due to the brief’s detailed technical requirements of the gaming equipment, the space is underpinned by a stark, industrial-inflected aesthetic of concrete floors and columns, steel-frame structures, corrugated metal wall cladding, and visible air ducts and cable trays. Glass or metal lattice partitions separate the main open-plan gaming area from more intimate “duelling” zones imbuing the venue with a labyrinthic sensibility without essentially making it claustrophobic.

In order to enhance the sense of total immersion, Gulyants shut off the property’s few existing windows as well as adopted a sombre colour palette of dark grey and black tones that allows the blue and red neon-like lighting to stand out. Outlining the metal structures and punctuating the ceiling in geometric motifs, the glowing lines and shapes that fill the interior vibrantly illuminate the space with a sense of adrenaline-pumping playfulness and dream-like magnetism, while subtly evoking the retro exuberance of early video games and science fiction films. Controlled by a dynamic control system, the neon-like lighting is truly the protagonist of Gulyants’ interior design, producing, as he says, “the effect of a living organism (or even a mechanism)” as if it feeds off the gamers' computers.