Swedish carpet manufacturer BOLON has announced the launch of its new Silence collection with a fascinating video by Swedish choreographer Alexander Ekman. Titled ‘The Contradiction of Silence’, the video tastefully combines the rhythms of BOLON’s carpet looms with the coordinated movements of the dancers, creating a poetic metaphor of ‘woven’ dance and ‘dancing’ machines. Both the set and costumes were created using only materials from the new Silence collection – even down to the dancers’ yellow nylon shoelaces! The collection’s grey soothing tones – inspired by Scandinavian nature and historical textiles – provide the perfect backdrop for Ekman’s choreography, which plays beautifully with light, form and flow. The film ends with a humorous image of the dancers ‘dressed up’ in awkward costumes as they occupy a pop-up living room, all made using the new BOLON carpets. The video which naturally made up part of BOLON’s showcase during Stockholm Design Week 2014, was created in collaboration with a talented team of Swedish set builders, costume designers, photographers, film makers and design students.

{YatzerTip}: Check out our presentation of BOLON’s amazing publication, which was released last year – it gives some great insights into the philosophy and work of Annica and Marie Eklund, the third generation of the family to own the business.