Title
IN REVERSEPosted In
Art, ExhibitionArtist
Ron AradDuration
19 June 2013 to 19 October 2013Venue
Design Museum Holon, Israel| Detailed Information | |||||
|---|---|---|---|---|---|
| Title | IN REVERSE | Posted In | Art, Exhibition | Artist | Ron Arad |
| Duration | 19 June 2013 to 19 October 2013 | Venue | Design Museum Holon, Israel | ||
In Reverse, Roddy Giacosa (detail), 2013.
Photo by Roddy Giacosa, Courtesy of Ron Arad Associates.
In Reverse focuses on Arad’s love of metal throughout the years where classic creations from the 1980’s illustrate his experimentation with this medium. Afterthought (2007), one of our favorite pieces on display is mesmerizing through the sheer movement of it all. In addition to his all time classics, Arad’s new source of inspiration for this exhibition is his exploration through physical experiments and digital stimulations in the way in which automobile bodies behave, specifically the Fiat 500, under pressure.
In Reverse, Pressed Flower White (detail), 2013.
Courtesy of Ron Arad Associates.
In Reverse, Afterthought (2007).
Courtesy of Ron Arad Associates.
In Reverse, Installation View.
Courtesy of Ron Arad Associates.
In Reverse, Installation View.
Courtesy of Ron Arad Associates.
In Reverse, Centro Stile Fiat Wood mould for Fiat 500 (1956).
Courtesy of Ron Arad Associates.
Looking around the walls of the exhibition, one is drawn to these intentionally smashed symbols. And it is this design philosophy that has made us wonder about the aspect of the word ‘useless’ and how easily it can be perceived. But it also has a deeper meaning - in terms of what materialism symbolizes for us and the sentimental attachment to something that will someday be forgotten, neglected and thrown away.
In Reverse, Roddy Giacosa, 2013.
Photo by Roddy Giacosa, Courtesy of Ron Arad Associates.
In Reverse, Roddy Giacosa (back detail), 2013.
Photo by Roddy Giacosa, Courtesy of Ron Arad Associates.
In Reverse, Roddy Giacosa (front), 2013.
Photo by Roddy Giacosa, Courtesy of Ron Arad Associates.
In Reverse, Roddy Giacosa (back), 2013.
Photo by Roddy Giacosa, Courtesy of Ron Arad Associates.
In Reverse, Let's Drop It, Ok, 2013.
Courtesy of Ron Arad Associates.
In the center of the space, one comes across a curved wooden forming buck, a mould that was used to shape and fit the metal panels of the Fiat 500, on loan from the Fiat Archive and Museum. This really puts things in perspective. Of course one of the favorites in the exhibition is Ron Arad’s Roddy Giacosa (2013). For this piece, the artist has used hundreds of polished stainless steel rods on a metal armature to shape the Fiat 500. The piece is truly magnificent and greatly crafted. Of course, in our eyes the symbolism is great. In a single area, you have a new signature car that has been demolished in order to be described as ‘useless’ and a brand new one constructed of raw & old rods. The irony of it all we leave for you to contemplate and decide upon.
With dynamic sketches and videos assisting the viewer to understand the process of these creations, the feeling that one experiences going through the artist’s creative process, is magical. Ron Arad has completed a full circle of creativity as he gives his viewers a great taste of what has been and what is yet to come.
In Reverse, Pressed Flower White, 2013.
Courtesy of Ron Arad Associates.
In Reverse, Pressed Flowers (detail), 2013
Courtesy of Ron Arad Associates.
In Reverse, Pressed Flowers (detail), 2013
Courtesy of Ron Arad Associates.
In Reverse, Pressed Flower Red, 2013.
Courtesy of Ron Arad Associates.
In Reverse, Pressed Flower Yellow, 2013.
Courtesy of Ron Arad Associates.
In Reverse, Pressed Flowers (detail), 2013
Courtesy of Ron Arad Associates.
In Reverse, Upper Gallery Overview.
Courtesy of Ron Arad Associates
In Reverse, Installation Image.
Aerial Light (1981) & The Rover Chair (1981).
Courtesy of Ron Arad Associates.
In Reverse, Installation Image.
D-Sofa (1994).
Courtesy of Ron Arad Associates.
In Reverse, Installation Image.
Bodyguard (2008).
Courtesy of Ron Arad Associates.
