Everything around us is perceived in terms of design and the truth is that apart from the Yatzer world, design has become an essential factor in our everyday lives.  But despite the key factor that design plays in our life how much do we really know about its history?  Conran Octopus and the British Design Museum teamed up and created a unique partnership to compile an exciting new series of books which will also be published by them.  Each book includes the top 50 significant design items which have made an impact in the world of British design today.  Each book includes a short description and evaluation of each of the fifty items.  The book explores what has given it the iconic status and design significance for it to have gained a special place in design history.

FIFTY CARS That Changed The World
The ultimate book for car, design and popular culture fans!  The book includes all the classic models from the 1908 Ford Model T to the 1998 Smart Car. Within the 90 years that the book explores, the car has been an astonishingly powerful mechanism for change.  The car has “demanded consideration and attracted respect on multiple levels: as sculptural object, as the product of avant-garde industrialism, and as a remarkable piece of engineering.”

FIFTY CHAIRS That Changed The World
The most commonly designed piece of furniture _ the chair!  A special treat for anyone who loves design and a must for collectors; the book includes all the design classics from Thonet’s 1870 Side Chair to Konstantin Grcic’s Chair _ One. It is possible to trace an outstanding and noteworthy history of design in the last 150 years through a sequence of chairs. Additionally, the British Design Museum values its collection of contemporary chairs, and this book provides an introduction into 50 of the key chairs that have shaped the history of design.

FIFTY DRESSES That Changed The World
An essential piece of clothing which is found in every woman’s closet, we all have at least one!  The books explores the transformations, and the dress as a garment and how this timeless piece of clothing has evolved from the 1915 Delphos Pleated dress to Hussein Chalayan’s 2007 LED dress.  The collection of the fifty iconic dresses introduces the path fashion has taken in the past century.

FIFTY SHOES That Changed The World
A must-have accessory for all shoe lovers and design enthusiasts!  The book includes everything from the 1863 Frye boot to Zaha Hadid’s 2009 Lacoste shoe. The shoe clearly exerts a fascination on people’s imagination.  This selection of fifty designs explores the full range of shoe design. They can address comfort, or self image, fashion or technology.