Until September 30th 2009, the street par excellence of Milan’s fashion hub will host the initiative “Per fare un albero” ( // To make a tree), the result of an idea of the Municipality of Milan – Department for Design, Events and Fashion in collaboration with Fiat Automobiles.
Twenty fibreglass structures in the shape of the Fiat 500C, created by the designer Fabio Novembre in a 1:1 scale, containing trees of different shapes and sizes will, in fact, be positioned in via Montenapoleone to colour and make the summer more liveable in the Lombardy capital.
“Thanks to the collaboration between the Municipality of Milan and Fiat, and the creativity of Fabio Novembre – as Alderman Giovanni Terzi commented – the Milanese street par excellence, known throughout the world as a premiere fashion hub, will, from today onwards, become the image of an open city even in August. A public area where design, productivity and entrepreneurial commitment, will join forces to guarantee a service to everyone”.
After via Montenapoleone, the unique creations of “Per fare un albero” will be transferred to other areas in the city, in order to keep it alive during the remaining months of the year.
