V.O.W N°16 (Video Of the Week, 18 - 24 April 2011)

Darkness is sometimes more inspiring than light. We imagine that fashion designer Erevos Aether would agree with us, since it seems that for his debut AW11-12 collection he was inspired by famous poet Charles Baudelaire and his “Flowers of evil”. The collection is called “Gaping Void” and it was launched on 5th April 2011 during London’s Press Days with a fashion film directed by Konstantinos Menelaou, producer at large of the prestigious fashion film festival of Diane Pernet “A Shaded View on Fashion Film”. Konstantinos managed to create the perfect scenery for Erevos Aether’s unisex clothing, followed by a choreography that reflects the agony of the main hero that strangles in despair with some unknown forces.

Inspired by the idea of a free fall inside an abyss-the gaping void- as well as by social issues of our times- immoral consumerism, brain washing and spiritual annihilation - Erevos Aether and Konstantinos Menelaou invite us to a dark trip towards emptiness. In this trip we are accompanied by Erevos Aether’s futuristic collection that seems out of this world and familiar at the same time, featuring fabrics like neoprene, sheer silk georgette and soft cashmere. With a  branch of talented professionals by their side, amongst them choreographer Nathaniel Parchment and dancers Joe Garcia, Portia van de Braam, Tom Clark and Josephine Mcgrail, Erevos Aether and Konstantinos Menelaou managed to create a film that blends perfectly art with fashion.

“Souls are trying to clean their wounds, to find an answer, an ally for loneliness, to find the road to redemption, the road towards the light, to hope and eternal peace…”. Erevos Aether

CREDITS
Director Konstantinos Menelaou
Choreographer Nathaniel Parchment 

Production Manager Lampros Faslis 

Make up / hair Georgios Chatzimagioglou, Julia Skjelbred, Simone Best, Malgorzata Walus
Jewellery Designer Maria Piana

Design - Styling EREVOS AETHER
Studio team Galatia Zota, Sotiris Lamprou, Rachel Schofield Owen

Photographer Natalia Asimi
Dancers Joe Garcia, Portia van de Braam, Tom Clark, Josephine Mcgrail

Camera/D.O.P David Lidell
Music Micke Lindeberg
Montage Konstantinos Menelaou, Miika Vaso
Grading Tom Law