Frederik Roijé's Bread Retreat, an architectural hen house for hens to bread and for humans to retreat.  Breed Retreat is made of wood finished with a durable grey coating and measures 260 x 260 x 180 (l x b x h) cm.  “To eliminate the estrangement from our origin respecting nature will be necessary.  Designing a special place will give nature its space. Even in urban society.”

Roijé wished to create an environment which will bring humans back to nature; the nature which has been lost in the fast pacing world of technology and information.  Where humans do not enjoy the outdoors and even simple everyday elements of the past, such as a hen house is rarely found in the city.  People have gotten estranged from the villages and from living in nature.  All in all, it seems as if the human of 21st century has somewhat lost his roots, his origins and his respect for nature.   Hopefully, through this “egg-cellent” design the hens will create an emotional wake-up call like the ones hens and roosters are intended to do.  We could only wish that this wake-up call will make humans reconsider the space and the place which nature deserves in our lives.  The Breed Retreat is currently being exposed in Bern and will be in Berlin next month.

Apart from The Breed Retreat, Roijé presented his Metrobowl Collection.  The collection is made of cast aluminum and includes designs of the world’s best and major metropolises on scale.  Roijé, apparently fascinated by the beauty of topographical forms, depicts the cities of Amsterdam and New York in the first two pieces of his Metrobowl Collection.  The Amsterdam Metrobowl has been designed out of the love which Roijé nurtures for the city he lives in.  Through the existence of lines and voids as in a map Roijé designed these products.  Of course Roijé has scaled the maps of these cities literally and figuratively.
// New York – 1:20,000 // Dimensions: 90 x 23 x 5 cm
// Amsterdam – 1:10,000 // Dimensions: 48 x 35 x 8 cm
Frederik Roijé about his work:  'Products have a habit of disappearing because of their functionality. I want to prevent this by giving products an additional value. This value is the story behind the product. 
Products created out of love for surprises, curiosity and beauty. New products for a new period in time.
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Frederik Roijé graduated in 2001 from the renowned Design Academy in Eindhoven, where his preference for interior products surfaced. During his studies Roijé did internships at prestigious design studios such as Piero Lissoni and Marcel Wanders. In 2003 he started his own design studio in Amsterdam.  His studio specializes in interior and product design, with a strong focus on concept and renewal. Worldwide attention has been given to his designs. Droog Design included designs of Frederik Roijé in their collection. Frederik Roijé's work can be seen in several museums and important design events in Milan, Prague, Sweden, Tokyo, London, New York and Amsterdam.
Frederik Roijé presented his work at Ventura Lambrate, the new area for design in Milan. Other participants in this quarter included the Design Academy Eindhoven, Jan De Cock, Studio Maarten Baas and The Royal College of Art to name a few. For whoever was there, it was definitely worth it checking out!