TR2 is a concept store worth seeing. Situated in the charming neighbourhood of Thission in Athens,Greece,  it resembles a gallery more than a boutique. The visitor has the opportunity to experience a unique space that sources collections of all kinds of ‘beauty’. From vintage silver cutlery and bespoke wallpaper to stylish cigarette trousers and retro table accessories, TR2’s assortment of products is definitely one of a kind.

Following his entrepreneurial spirit and his belief that knowledge and beauty are both meant to be shared, Georgios C. Carabellas embarks on a new project featuring a series of collaborative exhibitions to be accommodated in the TR2 premises.
 

THE PROJECT: The TR2-SYNERGIES project was launched on October 5th,2011, the first guest being the Greek fashion designer Dimitris Petrou, presenting a capsule collection of elegant neck accessories alongside with the photographer’s Yiorgos Kaplanidis’ short collection of snapshots, directly inspired by the well-known ‘papillon’.
 
THE CAST: Georgios C. Carabellas the fashion savvy, Dimitris Petrou the gifted designer and Yiorgos Kaplanidis the imagist. The models; ten newcomers with young and fresh faces ideal for accentuating the beauty of the creations. The outcome of this synergy; simply exceptional.
 

THE COLLECTION: The capsule collection consisted of flamboyant bow ties, silk scarves and slim ties featuring the highest quality leather, lace, velvet and silk, often complemented by delicate, eye-catching embellishments. According to the designer, Dimitris Petrou, all of the pieces presented in the collection were unique creations, to be worn by both men and women, whereas the ‘twin sets’ guarantee stylish apparel for you and your partner.
 
THE SETTING: An assortment of inspiring objects set against the luminous white background. Corners filled with installations carrying the jewel-like accessories whereas the black and white portraits featuring the worn pieces add the last touch to this inspiring setting.
The first day of the TR2 SYNERGIES event was an enormous success with the majority of the products being sold during the evening. The store will carry on featuring the designer’s creations until they are sold out.
 
There is no doubt that the TR2 SYNERGIES project made the most promising start enhancing our anticipation for what comes next.

Credits
Photographer: Yiorgos Kaplanidis (Effex)
Fashion editor: Manos Jojos
Hair & make up: Dimitris Sarantou (Effex)
Models: Kostantinos,Konstantina K ,Margarita S,Victor,Aris Michail,Antonia Fragou,Christina Kydonidi,Olga.(VN Models)
Konstantinos Laios (nine agency), Andreas Vourloumis.