Samara is an innovation and design studio inside Airbnb, founded by the company's co-founder and CPO, Joe Gebbia. Samara will bring together design and engineering experts from Airbnb to create new ideas and build new services that support the Airbnb community. 

“Samara is all about generating new ideas and building products that serve the Airbnb community,” said Gebbia. “Samara will give us even more space to apply what we’ve learned over the last eight years and create new services for connection, commerce, and social change within the expanding Airbnb community.” - Joe Gebbiasource