Florian Pucher is  an architect and designer with a degree in architecture from the University of Applied Arts in Vienna, where he mentored under revered Pritzker Prize winner Zaha Hadid. Since 2004 he has lived and worked in Beijing, where he's teamed up with graphic designer Sophia Lu to explore design in different scales and various materials. He has worked in event and stage design, interior design, architecture and urban planning, as well as "self-initiated products".