With an eye to the future, the design team from Spacon & X has devised a flexible podium system accommodating both clothing racks and display stands that can be re-configured for different venues and seasons. The basic building blocks of this system are concrete and MDF cubic boxes used as plinths—the former untreated, the latter painted or perforated—and unvarnished pinewood poles of different heights that can support shelves, racks or stands.
This palette of “raw” construction materials is further enriched by brick blocks of different sizes and patterns, used for both decorative and structural purposes, wire-mesh, stretch metal and MDF boards-cum-backdrops, whereas the use of glass surfaces, mirrored boxes and hand-painted stones give the set-up a more refined sensibility. Similarly, the roughness of the concrete and wooden surfaces is juxtaposed by the sleekness of the mirrored cubes and the softness of rubber floor-mats that have been eclectically placed below the plinths. Painted in earthy hues of terra cotta and cerulean blue, the mats pick up the colors on the painted MDF boxes and color-washed backdrops, which also feature dark cobalt blue, harmoniously blending into a cohesive ensemble of natural and stylized finishes that perfectly encapsulates the brand’s creative fusion of street culture and high fashion.