Where I See Fashion: An Unusual Fashion Blog by Bianca Luini
Words by Yatzer
Location
Text by Yannis Tzannis for Yatzer.com
According to Bianca Luini, fashion is everywhere and everything is in fashion, and her blog WHERE I SEE FASHION seems to be proving that statement just right. Taking the form of a digital diary filled with entries that reference anything from photography and design to nature, and of course fashion, WISF, during its one and a half years in existence, has managed to attract more than 400,000 readers on the lookout for inspiration through visual stimuli.
A creative herself, having graduated from the Politecnico di Milano with a degree in fashion design, Luini always felt that simply reblogging ‘pretty’ images wasn’t enough and thus began experimenting with ways in which she could breathe new life into them.
Match #158
Lydie Kochetkova by Saima Altunkaya for L’Officiel Ucraina April 2012 | White daffodils
Match #153
Elena Sudakova in “Invitation à la Danse” by Sølve Sundsbø for Numéro Magazine #91 March 2008 | Prometheus Bound by Nicolas-Sébastien Adam, white marble, 1762
What started as a personal archive full of content taken off the internet, soon became her own little project in which visuals sharing similar patterns would be selected and then combined into individual spreads, with the purpose of showcasing that everything, is, or can be related in some way. Although the young designer claims that finding the right match is not quite the easy task (taking many hours, sometimes days or even weeks), her talent soon becomes apparent just by looking at all the different combinations found on her blog. Difficulty aside, Luini’s work reminds us that a perfect pair will always be found if we keep looking, just one of the many elements we choose to keep from our visual journey through WISF.
Match #130
Yiqing Yin Haute Couture Fall 2013 | Mountain Lake by Michael Creese, 2014
Match #121
Exhibition Magazine Spring/Summer 2014 Cover by Pierre Debusschere | Spider Of The Evening by Salvador Dalì, 1940
Match #201
Details at Mary Katrantzou Spring 2012 | Underwater painting by ALEXANDER BELOZOR.
Match #67
Maud Welzen in “In My Castle” for Harper’s Bazaar November 2012 by Benjamin Kanarek wearing Jantaminiau | Bouganville in Malta, Europe
Match #102
Ajak Deng for Givenchy Resort 2012 | Park Place in Mayfair, London by SHH Architects
Match #203
Raf Simons Spring 2015 | Fuji, Mountains in clear Weather (Red Fuji) by Hokusai
Match #56
Samsøe Samsøe Spring 2013 | Volcanic rivers in Iceland photographed by ANDRE ERMOLAEV
Match #145
Details backstage at Christian Dior Haute Couture Spring 2012 | Terraced rice fields in Yunnan, China
Match #167
Lakshmi Menon by Nagi Sakai for Please! Magazine | Wavy branches by POSTLLS, oil painting, 2014
Match #133
Agata Rudko photographed by Billy Nava for Schön! Magazine wearing Ulyana Sergeenko fur coat & Maison Martin Margiela mask and gloves | Glacier in Alaska photographed by Guy Myers
Match #81
Gareth Pugh RTW Fall 2010 | Building in Singapore photographed by HAFIZUDDIEN JU
Match #179
Giambattista Valli Spring 2014 | We Will All Be Changed (detail) by MICHAEL CINA, 2011
Match #168
Details at Balmain Fall 2014 | Zebras
Match #151
Angela Chrome by Simon Danaher | Details of a motorbike engine