His name is Paolo Santosuosso and he is the owner of a creative agency based in Italy.
One of the latest projects of his agency is THE U BOOK which collects the works of many great photographers and illustrators all over the world.
U BOOK is a white canvas, where all the artists can express themselves without censure. U BOOK is not on sale, they  just give it for free to people they like, friends, and nice bookshops.

The book contains the works of:

Terry Richardson
Jason Evans
Diana Scheunemann
Cellina Von Mannstein
Kustaa Saksi
Kozindan
Eduardo Recife
Masa
Nico Stumpo
Achim Lippoth
Matteo Serri and Giorgio Di Fede.

The art direction and the package of U BOOK prove that Paolo and his "YOU" team know what HIGH aesthetics mean and they don't have to fight for achieving perfection! (have a look at their website and you will understand my quote!)

Great work guys!

YOU
paolo santosuosso
Via bellaria 67/a
41010 vaciglio – modena
ITALY
[email protected]
www.thisisyou.info