Systems Print Collection: A Two-dimensional Tribute To Dieter Rams’ Designs

Words by Yatzer

2 December 2013

Systems Print Collection: A Two-dimensional Tribute To Dieter Rams’ Designs

Words by Yatzer

2 December 2013

Graphic Design

London, United Kingdom

An international group of graphic designers have recently responded to the inherent systematicity of Braun Design by creating a poster for the Systems exhibition curated by the incorrigible Dieter Rams' work collectors of das programm, produced in association with Braun. The commissioned poster designs as well as a selection of 60's Braun products, that make up the exhibition, will be on view until the 31st of December 2013 at the Walter Knoll showroom in London.

''From repetition and development to nostalgia and critique, the diversity of response to the Systems brief offers a snapshot of the international graphic design scene at a fascinating juncture, one in which the legacy of modernist graphic design appears with renewed but uncertain relevance.''

The list of participating leading graphic designers and studios includes: Studio Job, Neubau, Cartlidge Levene, Studio Sport, studio fnt, Ibán Ramón + Dídac Ballester, Braun Design, Bernd Grether, Dominic Dyson, Artiva, Tom Hingston, Lundgren+Lindqvist, L2 M3, Design Project, Mark Gowing, Derek Kim, MuirMcNeil Design Systems, Felix Pfäffli, Spin, Ross Gunter, Experimental Jetset, Antonio Carusone, Hey, Toormix, André Hernâni Meca, Almost Modern, Bibliothèque, Playgroup and Tomasz Berezowski.

According to Dr Peter Kapos, the director of das programm, some designers submitted more than just one poster design, such as Stefan Gandl with his partner Benjamin Ganz, from the Berlin based design studio Neubau, who created approximately 40 different designs broken down into the themes of Form, Typography and Colour. More precisely, the ''Braun 121'' series focuses on the shape of the Braun products and presents them in their original size: the ''Less but bigger'' series (based on Rams’ ''Less but better'' quote) starts off with an iconic list of Braun products from the legendary Dieter Rams era (1956–1994) where the systematic use of the Akzidenz Grotesk typeface in supersized format unfolds and the ''Less but Braun'' series analyses the systematic use of colour used on Braun products.

The systems print collection will be available for purchase at the Walter Knoll showroom during the exhibition and online at das programm as a limited edition of A1 prints, and can be purchased individually or as a cased set. If you want to have a look at the entire collection, visit the Systems exhibition’s official website which has been designed by the American designer Antonio Carusone who is also one of the participants.

{Yatzertip}: Don’t miss the Making of A Modern Still Life, a short film for Neubau’s ''Braun 121'' series, directed by Stefan Gandl, which contains vector artworks based on the original products designed by Dieter Rams for Braun and music excerpts from ''Till Eulenspiegels lustige Streiche op. 28'' by Richard Strauss (1895) performed by the Berlin Philharmonic Orchestra, led by conducter Lorin Maazel.