Everyday thousand of new products are launched to a more and more competitive market and every time it is more difficult for someone to let them enter in his everyday life. This is not the case of Absolution, one of the most promising brands we have seen lately. Coming straight from Paris, the combine innovative design (we would love to see those prints at clothes, cushions or posters) and the use of bespoke certified organic materials. They are conceived to meet the needs of an audience looking for the right balance between eco-conscious and urban lifestyle, women and men who are concerned with their beauty and wellness as well as the one of the planet. That’s why their skincare line contains at least 60% of ingredients produced by organic farming.

Absolution has a back to basics philosophy, thinking that the important thing is to create better and sharper products and not a biggest variety of them. Their strong cards:  some unisex products and the possibility they offer for customization since their  line can be adapted to the skin’s moods by adding a drop of one of La Solution + (high concentrated booster) to reinforce and drive its efficiency.  Last but not least, all the aforementioned come in an eco-conceived packaging (recycled and/or recyclable materials, plant inks).

Absolution is the brainchild of Isabelle Carron, founder of the independent strategy and design agency Jak (Just a Kiss) that she created after years of experience as Creative Director in big communications agencies. Carron was very much into cosmetics and in particular organic ones. As she points out, while working for numerous cosmetics brands throughout her career, she always had the feeling that something was missing: that intimate conversation you can have with your skin and the possibility to adapt your skincare to what it is trying to tell you. Her desire to have the best cosmetic products ever (!) for her and her skin finally pushed her to create her own cosmetic line: a brand that mixes nature and care, design and modernity. And with the help of some of the most talented people, from her associate Arnaud Pigounides, designer of the brand, to one of the top-notch organic laboratories, from a formula developer to friends and their smart advices…Absolution was finally born.

As soon as you come back from vacations you can visit their own shop/gallery/agency, La Maison Absolution, at the following address: 9 rue Dupuis, 75003 Paris (at the Carreau du Temple , in the North of Le Marais). At the same time, they will be available in the best Concept and Department Stores in all major cities in France and around the world (London, New York, LA, Berlin, Milan, and Tokyo.)

Stay also tuned for their forthcoming free magazine dedicated to art and culture. We think that you couldn’t possibly ask for more! So, say NO to skin pollution and YES to absolution!

more details @ absolution Paris

more details @ absolution Paris

more details @ absolution Paris

L’Eau Soir et Matin
Certified organic cleansing water for eyes and face
La Solution + Energie
Certified organic revitalizing booster to mix
La Solution + Anti-Age
Certified organic anti-ageing booster to mix

more details @ absolution Paris