The communication and design agency, Zentralnorden, took a child-like inspirational approach for the creation of the first SPOONING Cookie Dough Bar, which is located in Berlin's family-friendly Prenzlauer Berg neighborhood. For this, the first shop of the growing food brand - and the first cookie dough bar in the whole of Germany - the designers wanted to evoke the fun, carefree memories which many associate with childhood, in other words "nibbling raw cookie dough in grandma's kitchen."

In this version of the sweet memory, "grandma's kitchen" is painted a bright bubblegum pink and the only thing on the menu is cookie dough and- lots of it! There's a reason that the company's catchphrase (and instagrammable hashtag!) is "FORGET YOUR DIET" seen in the blue neon sign exhibited like a playful art installation on one of the walls of this 22 square meter shop. Simple, white tiles in the front of the shop juxtapose the color-burst of pink, while dark blue, coated steel barstools add a grounding effect as they line up against the half-pink, half-blue painted bar running along the one wall.