A promo film accompanying the campaign was also produced by Klein, which appears to reference the 1960 thriller film ‘Peeping Tom’ by Michael Powell. Now considered a cult masterpiece, ‘Peeping Tom’ tells the story of a serial killer and voyeur who liked to film the anguished expressions of his dying victims. In the Alexander McQueen film, a faceless male figure holding a camera (played by Steven Klein himself) meets Kate Moss in a dark alley. Moss proceeds to lead him up to her apartment – you can see where this is going. Although we do raise an eyebrow at the film’s stylised representations of violence and murder, that said, we still think it is a stunning film, really falling for its mesmerising colour hues, the genial soundtrack and Moss’ fluorescent yellow hair.