The Visual Identity Of The Greek Graphic Design Awards 2013 by Beetroot

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The Visual Identity Of The Greek Graphic Design Awards 2013

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Project Name	The Visual Identity Of The Greek Graphic Design Awards 2013	Posted in	Graphic Design

The Greek Graphic Design Awards 2013 (EBGE), one of the most important annual events in the Greek graphic design and illustration calendar took place on Sunday 14 of April 2013 at The Onassis Cultural Center in Athens, Greece. Organized by the Greek magazine +DESIGN, with the endorsement of the International Council of Communication Design (Icograda) and the Greek Graphic Designers Association, the biggest names from the Greek graphic design, branding, illustration and digital media mediums got together to celebrate the 12th Graphic Design & Illustration Awards ceremony. Established in 2002, EBGE Awards have not only served as a springboard for all already awarded talented Greek designers and creative agencies who have gained international recognition as a result, they have also greatly contributed to the development of visual communication within Greece itself.

EBGE 2013 opening video

Every year the visual identity for the awards - which includes the invitations, the covers of each award section and the catalogue amongst others - is designed by the GRAND EBGE AWARD winner from the previous year. Last year's GRANDEBGE 2012 winner, aka winner of the most EBGE Awards and Merits, were the Beetroot Design Group. Since setting up in September 2000, the renowned Thessaloniki based design group has endeavoured in seeking new ways to express creativity and provide design solutions to their local and international clients.

illustration by Beetroot Design Group, Courtesy of EBGE 2013 Awards

2006, 2008, 2010, 2013 EBGE Awards, Courtesy of EBGE Awards

This year, Greece and all that it stands for, marked the awards’ visual identity. Based on the awards’ official logo which is an exclamation mark inside a circle, the creative minds behind Beetroot successfully managed to remind us of the wonders that simple pleasures hold. As you can see for yourselves, each creative features the same rectangle with different visualisations of those circles that range from an umbrella to an olive and a delicious watermelon to the nipple of a somewhat ''gifted'' girl depending on the specific award.   In my opinion, the visual identity for this year's EBGE Awards and its significance is twofold; Asides from its undeniable beauty and its simplicity, it could also serve as a remarkable campaign for the general visual communication of my beloved country, Greece. Now that's what I call food for thought!

The winners of the EBGE Awards 2013 will be unveiled soon at the official website: www.ebge.gr (unfortunately available only in Greek). However, I would like to congratulate Michalis Georgiou, Alexandros Gavrilakis andDimitris Stefanidis founders of G design studio for winning the GRAND EBGE AWARD 2013 and I'm looking forward to discovering their visual treatment of EBGE 2014!