Although he used to work as TV Journalist, Event-manager and Sushi Chef his fate was to become an industrial designer! Martin Sämmer has studied Product Design at the HfG Karlsruhe in Germany. He used to work as trainee at Marc Newson in Paris, he used to live in Taiwan, while working as Designer in Taipei, Hong Kong and South-China on different projects for COLIN ROSS and Studio Domo. Right now he lives in Amsterdam, working with Marcel Wanders and Yatzer believes his design star has just started sparkling!

Below you will discover one of his latest designs, the Transformer Shelf.

Transformer-shelf by Martin Sämmer

The design of this object allows to participate in the evolution of its shape. By using the TRANSFORMER-SHELF you will constantly rearrange the different units towards each other, creating myriad different shapes. This will have an influence on your impression of the object, the cognition of the surrounding room and the way you identify yourself with the Object. Everybody can put his own ideas into the Object. In the end, the design becomes a process that will be partly submitted to the CONSUMER, who will also partly become a shape-PRODUCER, and therefore a ‘Design-PROSUMER’.

Technical support by NSK Linear Guides / photos by Oliver Wrobel