As guests mingled around the photography exhibit, munched on Air-cupcakes, and took countless selfies, as well posing in Nike's rooftop "photo studio" - they also ogled the new, Nike Air Vapormax Flyknit. Reverently displayed in a glass case, they are a true testament to the innovation of the revolutionary sneaker originally designed in 1987 by Tinker Hatfield.
We're not ones to usually share bits of trivia, but did you know that Hatfield was originally a corporate architect who was hired to design buildings at Nike's headquarters in Oregon? As is common lore, he soon drifted into shoe design but it was during a trip to Paris, and specifically to the controversial Centre Pompidou during the time he was trying to come up with an innovative design, that sparked the avant-garde idea: to make the gas filled urethane pouches - which were designed by Frank Rudy, a former NASA engineer - in the shoe's soles visible for all to see. Just take a look at the Centre Pompidou and Hatfield's inspiration is as clear as… a Nike Air Max midsole!
NIKE VAPORMAX 2017: KISS MY AIRS
Through the years the beloved sneakers have undergone transformations and have been unified with new innovations too countless to list here. Nevertheless, one detail has always remained a constant: that incredible and almost indescribable feeling of… running on air!
Now, we know we've whet your appetite to lace up your own sneakers, so get in touch with your local Nike + Run Club, join other RevolutionAIRS and hit the pavement running #JustDoIt.