JUJURWORK’s design draws on three recurring images of Korean urban life. The first is the pojangmacha, the tarp-wrapped street stall or pop-up tent bar associated with late-night eating and drinking, translated here into loose seating arrangements and an informal social atmosphere. The second is the hanok, traditional Korean architecture, whose characteristic upturned roofline is abstracted into an open orange pavilion at the centre of the rooftop. Rather than becoming a themed replica, the silhouette is reduced to a crisp graphic gesture, its skeletal canopy framing the sky and casting patterned shadows across the deck.

The third reference is the visual density of Seoul itself: layered signs, transit cues, storefront graphics and the charged atmosphere of commercial alleyways. A stylised skyline screen wraps one edge of the terrace, combining block-like façades, Korean lettering and glowing lightboxes in pink, red, orange and black. The composition reads almost like a stage set, but its purpose is spatial as much as decorative, giving the rooftop a sense of enclosure while reinforcing Jibungae’s brand language. Custom lantern-like lights, metal tables and colour-blocked benches extend the same vocabulary across the dining area.

One floor below, the interior dining area continues the conceit of eating outdoors in the city. A striped, tented fabric installation ripples across the ceiling, threaded with festoon lights, while raw, unpainted cement walls and metallic café-style furniture give the room the makeshift character of a street-side venue. Suspended orange tarps with translucent cut-outs loosely divide the space without making it feel enclosed. Branded bib banners and brightly coloured artworks depicting nocturnal city scenes add another layer of visual noise, turning the sheltered level into an atmospheric counterpart to the rooftop above.