For these designers, sustainability isn't an option but, rather, a direct path. "I usually say that I begin from the end, focusing on how the product can best be recycled," says Emma Olbers adding that she tries to select materials with as low CO2 emissions as possible even in the sketching phase. Meanwhile, the five friend team behind Melo work entirely by hand with solid ash wood in order to not only preserve the wood's character for the production of their intriguing pieces, but also to be able to make use of all the waste that accumulates during their manufacturing. Folkform's Anna Holmquist and Chandra Ahlsell also share in the importance of patience in order to achieve the desired end goal. "The design process must be allowed to take time; it requires reflection to understand different materials and their properties," they say.

The geometrically focused vignettes of the exhibition draw attention to the sustainably designed items themselves with a series of pale pink, taupe, brown and off-white backgrounds. As visitors wander around the floor they are encouraged to also visualize what these items would look like in a living environment -- albeit an abstract one -- as well as how they interact with each other. As is true with all Swedish design, minimalism and purity of form can, and is, accurately be applied to all the featured items; from the large such as Christian Hallerod's wood block Byredo armchair, to the small such as Carina Seth Andersson's ceramics.