On 8-9 November 2008 Designers' Saturday took place in Langenthal, Switzerland for the twelfth time. This biennial event has always aimed to provide an inspiration for top performance and Aqua Creations was selected by a jury to participate in the exhibition along with 57 other leading design companies. Aiming to provide an inspiration for top performance, Aqua Creations in collaboration with its Swiss distributor Sphinx Lichttechnik, chose to exhibit at Creation Baumann's warehouse.
Having the designs return to their place of origin- the factory –or as Le Corbusier envisioned "the birthplace of cultural renewal", an extraordinary and magnificent event took form. Given the dramatic, unconventional, and challenging exhibition space of an entryway and two 1.8 meters/ 5.9" wide, 40 meters / 131.23" long, and 25 meters/ 82" high aisles, Aqua Creations and renowned designer Michael Azulay were prompted to create a total environment that included movement, sound, and light, thus providing visitors with an unforgettable visit alluding to a deep sea dive.
The music, the movement, and the rich display of timeless Aqua favorites installed in the darkened corridors provided a view of the splendor, exoticism and delicate craftsmanship which stand at the core of Ayala Serfaty's designs.
Image Courtesy of Aqua Creations
Image Courtesy of Aqua Creations
Image Courtesy of Aqua Creations
Deep ''factory'' dive by Aqua Creations and Michael Azulay