Book cover
South elevation // Oriental Warehouse Lofts in San Francisco, California
Nearly, half a century of work where Fisher-Friedman Associates has provided a consistent level of excellence and livability. Having established an award winning reputation in the field of architectural design and planning, this firm has designed over 10 million square feet of office space and executed urban design and land planning projects totaling over 25,000 acres. Furthermore, 250,000 units of housing have designed or built by the firm throughout North America, Europe and Asia.
East elevation of Aptekar Residence in Stinson Beach, California
Fisher-Friedman Associates have designed spaces with an extraordinary exercise of intelligence, of relentless determination, of crafty pragmatism, that has allowed them to shape with elegance and care more large pieces of the world than most architects would ever touch in six life times! And they aren’t finished yet!
Yacht club of Half Moon Bay Condominiums in Croton-on-Hudson, New York
They have managed to make residential design affordable and elegant, but it can also be sensuous, appealing, and timely. In Praise of Pragmatism explores the works of Fisher-Friedman Associates from1964 to 2010 through 214 pages which include color photographs and illustrations. It explores one of the Bay Area's leading architectural firms, from its beginnings in residential architecture through its expansion into academic buildings, student housing, office developments, civic facilities, and large-scale urban planning. Throughout this process the book outlines the nearly 50-year career of Rodney Friedman, who continues to produce a vigorous body of work at age 75.
The Islands in Foster City, California 
Above: Looking north
Book credits
In Praise of Pragmatism: Fisher Friedman Associates
Daniel Solomon (Foreword), Rodney Friedman (Contributor), Frank Anton (Contributor)
Size 9” x 11” Portrait
Pages 214
Binding Softcover with flaps
Publisher OROeditions
Photographs 350 color / 50 black and white
Illustrations 50
ISBN 978-0-9793801-3-6
Weight 1 kg
Rights World // Rights available
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The book features photographs by the following photographers: Joe Aker, Morley Baer, Richard Barnes, Charles Callister, A Robert Fisher, Joshua Friewald, Rodney Friedman, Nobu Kaji, Carlo Macaione, Russell McMasters, Glen Mitchell, J D Peterson, Photo Stephenson, Steve Proehl (Aerials), Eric Sahlin, Mark Steppan, Matthew Steppan, Strode Eckert, Steve Whittaker. |
The Islands in Foster City, California 
Upper Right: Aerial view, Lower Right: Pool house
View from waterfront // Harbortown in San Mateo, California
| FIVE "In Praise of Pragmatism" books by OROeditions to be won! Yatzer teamed up with OROeditions and FIVE lucky readers are going to win FIVE "In Praise of Pragmatism: Fisher Friedman Associates" books. To win the book you should “add a comment” with your NAME, your PROFESSION and your COUNTRY. The FIVE winners will be randomly picked and will be announced in Yatzer’s TWITTER account on 01 March 2010. For this reason, all the candidates have to fill out the comments form and then just simply follow us on TWITTER. The information which will be received, as always, remains strictly confidential and will not be redistributed or used in any other manner. The deadline for your submissions is on Sunday 28 February 2010. |
Aerial waterfront view // Golden Gateway Commons in San Francisco, California
The FIVE lucky winners of the FIVE "In Praise of Pragmatism" books by OROeditions are:
*Fabiano Zacche*
*Nileta Kotsikou*
*Ivan Stanojev*
*Sophia Papageorgiou*
*Tino Wiryawan*
THANK YOU FOR YOUR SUBMISSIONS
more competitions are coming soon so stay tuned!
THE YATZER TEAM
