V.O.W N°2 (Video Of the Week, 10-16 January 2011)

original post by SHOWstudio:
"In tandem with the first public screening as the finale to Florence's Pitti Immagine #79, SHOWstudio exclusively showcase Gareth Pugh's latest collection, specially designed for the event and shown via a unique fashion film created with Ruth Hogben. Inspired by the centuries-old tradition of art and decoration in the city of Florence itself and richly-coloured in saturated Catholic shades of blue and gold, Pugh's latest work is not a pre-collection but a precursor - or, as he puts it, a mood-board - of the collection he will show in Paris on 2 March 2011. The film itself is both inspired and inspiring: taking baroque illusionistic ceiling painting as its starting point, for this unique fashion film presentation the piece was projected onto the ceiling of a fourteenth-century church in the heart of Florence, fusing the historical and the futuristic in a one-off fashion experience."

Credits

Direction: Ruth Hogben
Fashion: Gareth Pugh
Director of Photography: Simon Chaudoir

Models: Natasa Vojnovic at UNION, Jonathan Baker at D1 Models, Hannah Kidd, Sophie Apollonia, Oiaha Vesga Bujan, Manou Koreman, Andrew Macleman, Benjamin Jonsson, Michael Kelland, Jay Jackson
Styling: Katie Shillingford
Hair: Martin Cullen
Make-Up: Lisa Eldridge
Manicure: Teresa Smith
Assistant to Gareth Pugh: Lucy Marshall
Styling Assistance: Nell Kalongi
Hair Assistance: Anna Cafone, Daniel Martin, Roku
Make-Up Assistance: Jessie Richardson, Vanessa Guellar

Music Direction: Matthew Stone
Violinist: Sebastian Schlecht
Set Design: Simon Costin

Production: Anna Whiting
Production Manager: Camila Klich 

Gaffer: Richard Oxley
Electricians: Paul Kemp, Rob Gavigan, Michael Hayes, George Worley
Kirby Wires Technicians: Andy Sutton, Simon Philips
Digital Technician: Nelson Olivier
Construction: Rafal Barton, Tom Clarke
Focus Puller: Charlie England
Grip: Daniel Essex

Runners: Lucie Tamborini, Julia Monsell, Harry Flinder
Lighting supplied by: Panalux
Camera: Arri Media
Location: Park Royal Studios, London

Event Production: La Mode En Images
Communications: Karla Otto

Special thanks to Pitti Immagine Special Events Team, Nicky Ellis
Angelskin and Dance Crepe fabrics provided by CHRISANNE