Project Name
SouvaPosted in
Restaurants, Design, Graphic Design, Interior DesignDesign Studio
Brandon ArchibaldDetailed Information | |||||
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Project Name | Souva | Posted in | Restaurants, Design, Graphic Design, Interior Design | Design Studio | Brandon Archibald |
As such, a burning flame also serves as a vibrant symbol - the designers say that they were referencing the spirit of the Olympic flame - which has been used throughout the restaurant's design, infusing everything from the logo, to the food packaging, through to the red neon sign on the wall with a bold dynamism and hot temper. The logo itself is very minimal and to-the-point, for which the designers created a typography that features a slight Greek "character" to the lettering.
As far as the decor goes, the outside was brought in… but again, not in a nature-inspired way, but rather with an urban, "underground" spirit. This means uncomplicated, common materials that make up a city landscape, such as concrete, untreated wood, profiled metal sheeting and mesh. No fancy wallpapers sheath the walls here; instead, a collage of original posters featuring fun, Greek sayings - surrounding the concept of eating and/or enjoying ones meal, while and altered images taken from vintage advertisements, invite patrons to order a couple of the restaurant's signature dishes and pull up one of the black, wrought iron chairs.
"The place is not about fancy food, complicated recipes and expensive finishing materials," the designers say, citing that it was the international influence of not only the theme but of the proprietors and designers (the owner of this Greek restaurant in South Korea is Australian and it was designed by a Ukrainian design team) which culminated in a space that is fun, enticing and flavored with a zesty metropolitan temper.