In their wish to display the cakes and sweets in all their delicious glory, the designers have placed the long refrigerated displays at eye level, with stainless steel mirrors behind them, so that the products are visible from all angles. The same reasoning applies to the scattered display columns across the centre of the shop, on which more cakes stand like precious art works. The luminous clarity of the interior, along with the complex geometries and prismatic volumes used in its design, only further reveal the metaphor of jewellery used throughout. Our favourite part is of course the dramatic chocolate display, with its transparent pedestals.