Costas' film, which debuted today (26 February 2018), is fittingly titled Revealing Design Purity, and was filmed, even more fittingly, in the design capital of the world Milan, Italy. On his wrist, a Radiomir 1940, a classic design re-engineered for the 21st century, both timeless and contemporary, worn not just as a design statement but also as a visual synecdoche, its history perfectly demonstrating the centrality of the four traits in Panerai's personality. Designed to meet the requirements of the Royal Italian Navy for a watch that could stay under water in extreme conditions (SEA), it featured a radium-based powder that gave luminosity to the dials (LIGHT), the first of many patents to come (INNOVATION), and a simple, quintessential form that has remained unchanged all these years (DESIGN).

Making his way around Milan, from the bustle of stately Corso Venezia, to the tucked away Quadrilatero del Silenzio, a quiet residential neighbourhood of early-modernist edifices, Costas reminds us that while design is everywhere, it takes true talent and an eye for detail to discern, among the plethora of stimulants and distractions, that rare pearl, that perfectly designed object, unnoticed until now. This quest to uncover the best of the best is the essence of Costas’ professional endeavours. Whether sipping an espresso at The Botanical Club on Via Tortona, a distinguished cocktail bar of lush interiors and Italy's first gin distillery, or browsing the eclectic collections of Six Gallery, a design space of bohemian grandeur and exotic flair, every place he would like to go back to is reported on—an exclusive, fastidious selection that is both wish list and design guide.

Costas’ passion for all things design and his pursuit for excellence vividly reflects Panerai’s philosophy exemplified by the impeccable timepiece on his wrist. It may be a fact that “design knows no borders” and that “it speaks all languages”, as Costas succinctly says in the film, but if one wants to creatively engage with it, a special kind of design eloquence and elocution is required. Fortunately, these are distinguishing traits that both Costas and Panerai abundantly share.