Hugely successful in its day, the financial crisis in Greece was to change everything, leading to her decision to close the store. However, as the endearingly optimistic saying indeed goes, ‘every cloud has a silver lining’. The crisis proved to be the springboard for leaving everything behind and following her true passion once and for all: FASHION.

The classical Greek philosopher Socrates once said, ''The secret of change is to focus all of your energy, not on fighting the old, but on building the new.'' And that’s exactly what Sophie Deloudi has managed to accomplish in her debut swimwear collection for Summer 2014. Mirroring her principles on design and fashion, the collection focuses on high quality pieces which are all about clean fluid shapes, impeccable cuts, flawless finishes and strong, discrete femininity.

So, even if you don’t happen to be one of those women who love swimming as God intended, dive into the sea this summer wearing swimwear made out of pure passion conceived and designed by a true design aficionado who has officially followed her dreams!