Designed by Dimorestudio as a 1970s and 1980s-inspired Milanese apartment, the setup features new and iconic pieces from Loro Piana Interiors and Dimoremilano mixed with antiques and contemporary artworks—so far so good—but what makes this project so unlike your typical MDW showcase is that it was conceived as a cinematic experience; visitors are guided through the house, each room lighting up one after the other, accompanied by an eerie soundtrack of familiar sounds and jarring interruptions that conjure the unnerving stillness after some kind of dramatic climax. Only four minutes in duration, the experience nevertheless evocatively blurs the boundaries of reality and fiction reminiscent of the films created by the likes of Antonioni, Visconti, or Sorrentino—at least that’s how we felt when we visited the installation. Emphasising this even further, a ticket kiosk, complete with a popcorn stand, can be found on Via de Giardini, a short walk from the venue, mischievously blurring the line between installation and screening.

The apartment is fully furnished, but nothing feels staged. Rather, it resembles the home of someone with impeccable, and wonderfully contradictory, taste. This is Dimorestudio’s hallmark: an unconventionally chic layering of eras, moods, and textures. Every piece has character, yet none of it screams for attention. “Our way of working is always inspired by the entire 20th century,” notes Emiliano Salci, the other half of Dimorestudio. “But for this project, our focus went more toward the 1960s, 70s, and 80s, with a very Italian style.” That influence hums beneath every surface: the brass appliqués, the low-slung sofas, the leopard-print carpeting in the foyer. Yet it’s never nostalgic. Instead, it feels alive as if the house itself is remembering its own past in flickering glimpses.

Lighting plays an essential supporting role. Sculptural pieces by Dimoremilano like the Bullet ceiling lamp and the Bodice floor lamp lend the rooms a cinematic chiaroscuro, while the Snooker and Corner seating collections, also by Dimoremilano and upholstered in Loro Piana Interiors fabrics, offer plush anchor points for imaginary guests to recline and ruminate. Moran sums it up best: “We blended Loro Piana’s DNA with the Dimoremilano aesthetic throughout—the use of Italian excellence in craftsmanship, sophistication in the choice of materials, and the utmost quality.”