
Studio LOHO Turns a Listed Factory in Bruges into Jonojé, a Six-Suite B&B and Living Showroom
Words by Yatzer
Location
Kanunnik Duclosstraat 1, Bruges, Belgium
Studio LOHO Turns a Listed Factory in Bruges into Jonojé, a Six-Suite B&B and Living Showroom
Words by Yatzer
Kanunnik Duclosstraat 1, Bruges, Belgium
Kanunnik Duclosstraat 1, Bruges, Belgium
Location
For many design studios, creating their own workspace is an opportunity to reflect their approach and values in built form. In Bruges, Belgian design agency Studio LOHO has taken this premise a step further. Founded in 2017 by Karel Loontiens and Jo Hoeven, and known for its unique ceramic baths, entirely modelled and fired from a single piece of clay, the studio has transformed a former brush factory on the outskirts of the city into Jonojé, a hybrid address that functions as studio, showroom, gallery, living space and B&B.
Set within a listed complex of more than 1,000 square metres, Jonojé’s six suites reframe the idea of brand immersion by erasing the lines between showroom and hospitality. Guests literally step into the studio's material universe: showcasing its signature clay bathtubs, shower cubicles and washbasins alongside furniture designs, custom surfaces and experimental plastering techniques, the suites treat interior design and object-making as a single practice. The result is immersive yet restrained, grounded in craft rather than spectacle.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.
That vocabulary of material honesty, experimentation and craftsmanship announces itself before a guest has even crossed the threshold. The custom ceramic tile façade is conceived as a tactile counterpoint to Bruges' familiar brick and pitched-roof vernacular. Inspired by sun-dried soil, the façade was first mapped out in clay on a horizontal surface, then divided into abstract, puzzle-like fragments. Each piece was hand-painted in a deep teal hue, fired, and installed one by one, lending the building a handwrought surface that feels both geological and crafted.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.
Inside, the six suites, each around 75 square metres, are defined by a soothing, cocooning atmosphere underpinned by a tactile palette of clay and plaster. Organically plastered walls, showcasing a technique developed by the studio, imbue the spaces with a raw, sculptural sensibility, as do the studio's signature clay bathtubs, washbasins and free-standing pod-like shower cubicles. Cast floors incorporating graphic motifs made from clay residues, built-in beds, and a sparse selection of minimalist furniture, also by the studio, further deepen the sense of monastic immersion, while ceramic switches developed with Maison Kallis attest to the holistic reach of an approach in which no detail is too small to design.
While they share the same soothing sensibility, each suite has its own identity, shaped through muted tones ranging from beige and grey to green and terracotta. The exception, and the most adventurous room in the building, is the ROKU suite. Here, a sinuous bamboo-slat structure winds through the space like a woven organism, its warm, fibrous texture set against slate-grey walls, exposed brick and terracotta-toned floors, its bolder register an exception that still speaks the same material language.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.
Beyond the interiors lies the garden: wild by design and planted with native species and seasonal blooms, it softens the scale of the former factory while creating a habitat for bees and other pollinators, adding a layer of ecological attentiveness to a project already rooted in longevity, reuse and care. That same attentiveness to provenance extends to the vegetarian breakfast: served in-room each morning, it consists of homemade sourdough and whipped butter, alongside cheese, jam and spreads from local artisans.
More than a hospitality project, Jonojé is a lived-in manifesto for a studio whose work finds its strength in the meeting of material intelligence, sculptural instinct and daily life. "We believe in a renewed vision of interior design," explain Loontiens and Hoeven. "The rooms of a home are no longer purely functional; they become canvases for expression, places of beauty and comfort, where form and function meet in harmony."

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.

Photography by Tijs Vervecken.













