#MissingPreciousPuppy poster
The La Boutique collection, first created in 1954, is comprised of fanciful jewelry, such as ear clips and bracelets made out of yellow gold set with fine stones, hard stones and precious stones for small details. Each piece is signed, original, a limited edition and symbolizes a personality trait - such as the Curious Mouse or the Playful Pony. These magnificent pieces quickly became covetable gifts as well as collectors’ items for some of the Maison’s iconic clients.
Be sure to check out the FAMILY section of the new Missing Puppy mini site to meet some of the Missing Precious Puppy’s relatives such as the Oiseau clip (1965), a cute bird sitting on a gold branch; the adorable Chat Malicieux clip (1962); as well as the proud-looking Lion Ebouriffé clip (1962) among the collection’s other imaginative creatures.
La Boutique ad by Van Cleef & Arpels, 1966. Photo © Van Cleef & Arpels. Photo © DR
Let me tell you what the Missing Precious Puppy brooch looks like in case you see him hiding someplace… he’s made of knitted and twisted yellow gold, with emerald eyes and a cute little black onyx nose. He’s so adorable you just can’t miss him!
The reason he’s so rare and difficult to find is because although Van Cleef & Arpels has kept a list of clients who bought each brooch along with their original moulds in their archives, the Missing Precious Puppy hasn’t been reproduced as many times as some of the other designs. And although in theory replicating the Missing Precious Puppy from the original moulds can be done, it’s always been Catherine and the Maison’s wish to locate one of the original pieces in order to add it to the Van Cleef & Arpels Museum’s impressive, 800-item collection.
All the friends of our #MissingPreciousPuppy are currently in Singapore and as soon as we find him he will join them!
{Photo by Costas Voyatzis from the “The Art & Science of Gems” exhibition by Van Cleef & Arpels with the participation of the French National Museum of Natural History at the Art Science Museum in Singapore}.
Do you believe that one can always return home? #MissingPreciousPuppy
La Boutique advert, featuring the Chat Malicieux, June 1955. Photo © Seeberger.
photo © Van Cleef & Arpels.
photo © Van Cleef & Arpels.
photo © Van Cleef & Arpels.
At the #MissingPreciousPuppy mini site you will see how many people have helped us find the puppy we’ve been searching for so long! Join them by downloading his missing poster and sharing it! If you don’t know where he is hiding maybe your friends do!
So, this is where Yatzer’s extended family around the world - all of you! - comes in:
DOWNLOAD the Precious Puppy’s “MISSING” poster which you will find at Yatzer.com/MissingPreciousPuppy in your preferred language and SHARE IT with all your friends, remembering to add the dedicated #MissingPreciousPuppy hashtag when you do. Follow, retweet and repost all of our updates from his dedicated mini site and encourage your friends, family members, extended relatives, co-workers and neighbors to join in this search.
If we all work together, we’re sure that the Missing Precious Puppy will finally find his way home!
DOWNLOAD the Precious Puppy’s “MISSING” poster which you will find at Yatzer.com/MissingPreciousPuppy in your preferred language and SHARE IT with all your friends, remembering to add the dedicated #MissingPreciousPuppy hashtag when you do.
