The task of bringing out the building’s historical beauty was assigned to architect Giorgia Cerulli, who made sure to preserve as much of the original building as possible, going so far as to expose layers of its history by leaving old paint and materials on the walls exposed. Cerulli’s work was complemented by the interior design of artist Benedetta Salini (sister of one of the owners) and Vittorio Mango, who filled the hotel’s ten exclusive suites with show-stopping pieces of Italian design from the 1930’s to the 1970’s, including pieces by design legends such as Silvio Cavatorta, Ico Parisi, Guglielmo Ulrich and Giò Ponti. In fact, the team behind G-Rough love of modern Italian design is such that each of the hotel’s ten suites has been named after a great Italian designer of the 20th century. 

Upon entering, it becomes immediately evident that this is a very different property indeed. Instead of the usual reception desk, check-in formalities are taken care of in the kaleidoscopic gallery and wine bar that occupy the lobby. From the ground floor to the penthouse suites, the hotel is filled with contemporary artworks, some of which were created in situ during an art event before the hotel opened. Rare antique finds, like for example a golden frame from Puglia that arches over one of the room’s beds, only further complement the hotel’s eclectic collection of art and design gems. 

As far as services are concerned, they are without a doubt on a par with the jaw-dropping interiors: breakfast is served only in the rooms, and at any hour of the day, while a special ‘Lifestyle Butler’ is available around the clock to assist guests with anything from finding a table at that perfect dinner spot to arranging an unusual tour in one of Rome’s cultural institutions.