Anchored by the unveiling of a bold extension in 2023, Fresh Hotel presents a stylish yet relaxed environment where contemporary design intertwines with neo-folkloric exuberance, understated luxury, and genial hospitality. The hotel’s new facilities, housed in a Neoclassical mansion on one of the city’s most historic boulevards, have been boldly renovated by acclaimed designer Paola Navone’s OTTO STUDIO. Alongside the original modernist building and fresh brand identity, the revamped hotel playfully encapsulates the contradictions of modern-day Athens.
Photo © George Kroustallis.
Photo © George Kroustallis.
The hotel’s rooms pack a bright punch, mixing serene white interiors with pops of vibrant colours, while the new rooms suites are characterized by a vibrant palette of blue hues and a rich variety of graphic patterns. In the latter, guests will find ceramic wall and floor tiles designed by Paola Navone, plus unparalleled views of the Acropolis, with some rooms even boasting balconies and outdoor showers.
Boasting its own farm in central Greece producing fresh vegetables, fruits, and herbs, plus its proximity to Athens Central Market, the hotel’s culinary offerings embrace a farm-to-table philosophy. The all-day rooftop bar and restaurant serves a modern Greek and Mediterranean menu against the backdrop of panoramic views of the Athenian skyline. Equally stunning are the views from the adjacent plunge pool and relaxing sun deck, as well as from the new cocktail bar located on the new building’s rooftop.
Photo © George Kroustallis.
Photo © Fresh Hotel.
