An Unusual City Guide Introduces us to Singapore's Best-Designed Brands

Title

Brand Guide: Singapore Edition

Posted in

Graphic Design, Book

Release Date

2015

Publisher

Foreign Policy Design Group

Format

468 pages; folder with four booklets and inserts.

Details

Printed and hand-assembled in Singapore.

ISBN

978-981-09-5122-1

Price

$50.00 SGD

Detailed Information
Title	Brand Guide: Singapore Edition	Posted in	Graphic Design, Book	Release Date	2015
Publisher	Foreign Policy Design Group	Format	468 pages; folder with four booklets and inserts.	Details	Printed and hand-assembled in Singapore.
ISBN	978-981-09-5122-1	Price	$50.00 SGD	E-shop	foreign-policy-shop.myshopify.com
Visit Website	thebrandguide.com	More Info	Click here for stockists

Designed by Singapore-based studio Foreign Policy Design Group, the Brand Guide: Singapore Edition is the first in a series of books attempting an in-depth survey of outstanding branding strategies and design on a local scale. Part city-guide, part design anthology, the book was created with the objective of sharing insights from brand owners based in Singapore, and came as a response to what Foreign Policy principal Yah-Leng Yu describes as the “creative design renaissance” that has been taking place in the city over the past few years. From hotels and restaurants to fashion, culture and design, the Brand Guide features a diverse mix of businesses, selected both for their exceptional image and branding but also for being original, successful and having an emotional impact.

With its unique design and meticulously laid-out pages that simply reflect the enthusiasm and devotion that make these Singaporean brands shine, this is more than just a book filled with pretty pictures. Complete with rigorously-collected data, detailed accounts and insights sourced directly from the founders and directors of each and every featured brand, the reader is also provided with a back-story that sheds light on the entire branding process, from the first idea and development of the concept all the way through to its implementation. With plans to publish books for other cities in the future, the Brand Guide series might soon become the design-oriented entrepreneur’s indispensable travel companion.