Saatchi & Saatchi is a New York-based communications network. It started in 1970 in London as a start-up advertising agency; today, it has 130 offices located in 70 countries and over 6500 employees. Saatchi & Saatchi now belongs to the Publicis Groupe, the third-largest communications firm in the world. The company believes passionately in the power of ideas to differentiate and motivate; their aim is to turn clients' brands into "Lovemarks," or concepts that engender unparalleled consumer loyalty.