24 Hours With Louis Vuitton In Tel Aviv

published in: Fashion By Costas Voyatzis, 19 June 2013

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photo © Costas Voyatzis for Yatzer.

photo © Costas Voyatzis for Yatzer.

The much anticipated Louis Vuitton's prodigious new store on the first floor of the Ramat Aviv Mall in Tel Aviv, Israel, officially opened its doors on Wednesday the 13th June, 2013, and Yatzer was there to celebrate its inauguration with lots of Veuve Clicquot yellow bubbles. Word has it - according to the whispers from the local fashion set - that this is the most luxurious boutique to hit the local fashion scene.

''Tel Aviv is one of the most exciting cities in the world where clients look for the highest level of quality and service. The history of Louis Vuitton is evident in every tenet of our products where craftsmanship, high quality and exceptional customer and product service, are the brand’s most important values.''
Maria Zuber, Louis Vuitton, General Manager Greece, Cyprus & Israel.

photo © Louis Vuitton.

The new 4-wheel Zéphyr travel case. Photo © Louis Vuitton.

The store is characterised by the use of the Maison’s signature materials and colour palettes, like the Aniègre wood and caramel teak which create a warm and welcoming atmosphere whilst providing a subtle background for the exceptional artworks from local artists, including stunning wire drawings and sculptures by Israeli artist Yehuda Gedaliahu. Utterly captivating on the senses, the entire atmosphere culminates in the signature smell of leather. That same aroma has, and continues to pervade all of the Maison’s official boutiques the world over,  ever since 1854 when mister Louis Vuitton opened his very first store in Paris, France.  Since then, up until today, his ‘Art Of Travel’ principles have successfully been carried on by his descendants.

In order to pay tribute to Louis Vuitton's constant reinvention of the ‘Art Of Travel’, a ''Wardrobe en Toile Monogram'' handcrafted in 1912, one of the Maison's most iconic products, has been prominently placed in the entrance of the new store. Although nowdays you’re more likely to spot one of these wardrobes transformed into the most stylish of coffee tables, they can’t help but remind us of a bygone era of travel with their seemingly infinite variety of interior arrangements, sizes and finishes. Asides from this visual memorabilia of LV trunks, the new store features all the novelties from the Maison including our favourite; the new 4-wheel Zéphyr travel case.

''Wardrobe en Toile Monogram'', 1912, (detail), photo © Costas Voyatzis for Yatzer.

photo © Costas Voyatzis for Yatzer.

photo © Costas Voyatzis for Yatzer.

Wire sculpture Yehuda Gedaliahu, photo © Costas Voyatzis for Yatzer.

photo © Louis Vuitton.

photo © Costas Voyatzis for Yatzer.

photo © Louis Vuitton.

photo © Costas Voyatzis for Yatzer.

Tel Aviv, photo © Dima Shapira.

Although my trip to the "Miami of the Middle East" lasted a mere 24 hours, Louis Vuitton not only took me on a luxurious journey inside the new store, but also on a delicious, culinary adventure inside the famous Raphaël's private dining room located in the David Tower on Tel-Aviv’s Hayarkon Street, where I discovered the inspired menu of one of Israel’s top chefs, Raffi Cohen. And that’s when I realized: that consistent attention to the smallest of details is the key-factor not only for a prestigious fashion brand but also for a meal quite like no other! Now that's what I call the Art Of Detail!

Tel-Aviv’s Hayarkon Street, photo © Eric Demarcq.

photo © Raphaël Bistro, Tel Aviv.

photo © Raphaël Bistro, Tel Aviv.

Tel Aviv, photo © Shay Sapir.

sources:

Louis Vuitton

  • friend
    spiros | 2013-06-19 15:30:06

    Nice article and super site!

  • friend
    Udit Lorraine Belkine | 2013-06-20 21:02:27

    Remember? So... how did you find Tel Aviv / Israel? Curious to hear... Best, Udit

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