The concept of the very first Artist Residence hotel was born in 2008, when Justin suddenly had to take over the family business which was a small guest house in Brighton. In order to attract more visitors, he invited local artists to decorate the rooms in exchange for accommodation (which is how the hotel got its name). Three years later, he and Charlotte jumped at an opportunity to acquire a derelict house in Penzance, and transformed it into the group’s second hotel, again inviting artists to decorate the rooms. It is these collaborations with so many creative individuals and the care that has gone into their refurbishment that make all three Artist Residence hotels absolutely brim with youthful energy. As Charlotte explains: ‘‘With each building we understand that is important for them to act as a local neighbourhood hub for food, drink, gatherings and entertaining, as well as reflecting the context of the local area in terms of design. For example, London feels more understated and ‘polished’ to reflect the Pimlico area, whereas Brighton is pretty eccentric and wild, reflecting the bohemian Brightonian way. On the other hand, Cornwall feels more like a relaxing sea-side bolt hole.’’