The Spellbinding Miss Kō Restaurant by Philippe Starck in Paris, France

published in: Restaurants/Bars By Ricardo Hernandez, 10 March 2013

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photo © Miss Kō

Recreating city life takes an immense amount of layers, scripted cacophony as well as an insane amount of diverse objects and textures. Philippe Starck’s latest project located in the epicenter of Paris’ Golden triangle, which is a collaboration with restaurateur Claude Louzon - the force behind many successful concepts, including Le Paradis du Fruit, Moutarde Street, Il Naturale to name a few - is a take on a bustling Asian streetMiss Kō is as much an object of curiosity as a call to curiosity. It is the imaginary experience of a female heroine, a multi-sensorial stimulation that at times seems like a dream that has swallowed you whole and claims you as its own even after you wake up from it. So, what exactly is behind this ambitious and risky ambience? Let’s look deeper into Miss Kō.

Miss Kō, photo © Miss Kō

Miss Kō is a faceless nude Eurasian heroine, covered in body ink. She exposes herself as an experience of curiosity, risk, adventure and beauty and signifies a fantasy world where all artists are freed from constraints; where technology shows its promise and industry bends into art.

The interior is an amalgamation of the diversity that exists in the fastest growing cities in Asia; fast, layered, textured, chaotic and yet beautiful. Everything in this interior is an adventure; the food, the art and the surfaces all share the same responsibility, which is to create a moment of interaction between user and space. In the dining room, a few key elements are pivotal components to the interior design: the massive screen bar, the spectacular fresco by David Rochline and the huge teapot-cum-lamp. You are constantly surrounded by signs that ooze Asian ambiance, where you see shades of grey collide with colour and the furnishings are a mix of contemporary items and ancient Far East inspiration.

photo © Miss Kō

photo © Miss Kō

Inside, this neo-Asian experience unfolds through different channels. Whether it is body art, the featured dragon, media, rice or lighting; they have all taken a protagonist role in the experiential planning that has led to Miss Kō. At the bar, endless layer of screens displays different Asian channels overlaid by an intricate illustration of a dragon by Label Dalbin.

The food experience at Miss Kō is appropriately placed within multiple vistas to enhance the dining experience. The 200 or so seats scattered across the bar, sushi zone and more intimate tables for two, invite diners to partake in the food which is just as diverse and intense as the interior. Far Eastern influenced salads are juxtaposed against traditional western desserts like cheesecake and chocolate cake. Flavors are blended with new and unique textures; where sushi and spring rolls are reinvented under this umbrella of intense flavors. Suffice it to say that the cocktail menu is unique and memorable; fitting and appropriate to complement the lively surrounding environment.  

Miss Kō has raised the bar of expectation for restaurant experiences to come. The scripting of experiences into a full theatrical environment is the end result of a collaborative team with ambitious goals and a passion for culture. This is a restaurant where we no longer have to rely on subtle moments that reflect some kind of culture, but actually dive deep into one that is complex enough for diners to make out of it whatever they want to absorb and digest.

photo © Miss Kō

photo © Miss Kō

photo © Miss Kō

photo © Miss Kō

''It is a place of freedom, humour, creativity, art, friendliness, openness. Miss Kō is a breath of madness, it’s truly insane. A street out of Blade Runner: a cement parking-garage wall with Formica chairs, TV screens that spew out hundreds of images of live news coverage from Asia, a kitchen that smokes and smoulders.''
Philippe Starck

photo © Miss Kō

photo © Miss Kō

photo © Miss Kō

photo © Miss Kō

''Miss Kō is a fantastic project that gives me license to prepare dishes with diverse tastes that are simultaneously mild, more intense, and more aromatic. It’s truly a flavour clash. It is absolutely essential for me to make the Miss Kō restaurant the gold standard in culinary renewal.''
Chef Fabrice Monot

photo © Miss Kō

photo © Miss Kō

photo © Miss Kō

Philippe Starck, photo ©  Sophie Delaporte

sources:

Miss Kō

  • friend
    Sanjiv Malhan | 2013-03-11 15:12:21

    absolutely awesome

  • friend
    restaurant white plains | 2013-03-12 19:51:36

    Wow! What a nice place to visit. Just want to satisfy my curiosity about this place. It looks awesome. Hope to be there soon.

  • friend
    Hercules Georgiadis | 2013-03-17 10:18:51

    Great Project, Great Designer, Great City....

  • friend
    pascool | 2013-04-20 21:47:22

    J'ai reservé la veille avec 2 amies pour prendre un verre et diner ce vendredi. Arrivées sur place, la personne a l'accueil nous dit d'entrer mais nous précise que nous sommes dans l'obligation de libérer notre table dans 1H30... Je leur dit que je ne pense pas que dans 1h30 on ait fini, entre coupes de champagne, apéro, entrée, plat, dessert, digestif, ça fait un peu court... Peu importe me dit la dame blonde à l'entrée, terminé ou non il faudra partir dans 1H30 car il y a beaucoup de monde... Vraiment le monde à l'envers, au point d'en oublier que la finalité est d'arriver à attirer des gens qui consomment certes mais qui se sentent bien... Changement de cap, nous sommes allées diner chez Lilli Wang dans le 7eme, où l'on ne jette pas dehors un client qui a réservé au bout d'1H30, en mode fast food... J'y étais déjà allé 2 fois depuis son ouverture, c'était plus cool, mais transférer mon argent à une équipe qui imagine que le summum du succès c'est ça, non plus jamais. Starck, ton nom est à jamais lié à une équipe qui n'a pas la moindre idée de ce que tu as voulu exprimé en créant cet univers. Too bad

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