Melvin The Mini Machine by HEYHEYHEY

published in: Art, V.O.W By Ricardo Hernandez, 01 May 2012

Pin It

photo © HEYHEYHEY

In 2010, HEYHEYHEY the Dutch design studio embarked on a journey to create the biggest Rube Goldberg in current history which they named Melvin the Magical Mixed Media Machine. We all remember the magnitude and intricacy of this 'machine' when it launched at the 2010 Dutch Design Week - but things are different now. Melvin the Machine was too big, expensive and static. It could not travel and the demand of its popularity created certain roadblocks to the world enjoying this modern take on the Rube Goldberg machine. So after an interlude, the HEYHEYHEY team embarked on a journey to make Melvin the Machine smaller, more flexible and definitely more mobile.

Melvin the Magical Mixed Media Machine

Concept, design and production by HEYHEYHEY
Starring Steye van Dam
Co-production and support: PostPanic
Camera: Diderik Evers
Music: "The wonders of the world" by Woody Veneman
Editing: Ine van den Elsen
Sound: Joris Tillmans
Styling: Annemiek Swinkels
Programming: Maarten Witteveen
Clothing by Magda
Smartphone sponsored by Blue Mango Interactive

Melvin the mini Machine is specifically designed to travel the world. Last year, the world came to Melvin. This year, on the other hand, Melvin the mini will be coming to you. With the ability to fit inside two old briefcases, Melvin the mini Machine shows the same careful and intricate Rube Goldberg system carrying out the simple task as inefficiently as possible. If the machine was going to travel, it needed to tell a story and interact with the place it showcases in and the people who view it. To create this story, HEYHEYHEY collaborated with PostPanic assigning visual language, texture and history to the new Melvin the mini Machine. A walk to the park, two old briefcases and elements from past decades all go towards creating the interactions between the chain reaction system where a quiet and yet excited man for example, with a bow tie and a pipe impatiently awaits setting up the machine to begin its journey. At the end, Melvin the mini Machine signs its own postcard and stamps it to be sent by mail. A simple story with an intricate process; HEYHEYHEY continues with what they originally set out to do, create things that come to their attention where we continue to see great products arise out of that simple desire.

photo © HEYHEYHEY

photo © HEYHEYHEY

photo © HEYHEYHEY

photo © HEYHEYHEY

photo © HEYHEYHEY

photo © HEYHEYHEY

photo © HEYHEYHEY

sources:

HEYHEYHEY

  • friend
    Erin | 2012-05-03 07:28:18

    Charming but a shame there is no mention of the additional inspiration / precedent behind this work. The Way Things Go (German: Der Lauf der Dinge) cult art film by Swiss artist duo Peter Fischli and David Weiss. Particularly as David Weiss died last week. http://vimeo.com/7198223

  • friend
    Christopher | 2012-11-16 08:53:19

    Wow, I really liked the video. I can only imagine the work that went into making this video. The Rube Golberg machine is one of the smallest I have seen. When you deal with sensitive equipment like this, you have to be very careful and precise. I wonder how many takes they took to film this.n

Your message is awaiting moderation. Thank you. - {x}

Leave a comment

Make sure you enter the * required information where indicated. Please also rate the article as it will help us decide future content and posts. Comments are moderated. Please no link dropping, no keywords or domains as names; do not spam, and do not advertise!