Be the change
that you wish to see
in the world.

Mahatma Gandhi

Relaunch date:
May 2015


Yatzer is changing … Are you ready?

Designed to cut through the clutter, the new website affords access to our tried and tested favorites from the world of architecture, fashion and arts, the latest design and travel news, and word-of-mouth travel tips from our friends and partners.


About Yatzer

Yatzer is a global online destination that allows readers to both discover and follow the most engaging creative projects and people in art, fashion, design, architecture and hospitality from around the world. Initially founded by renowned Greek interior designer Costas Voyatzis in 2007, Yatzer has, since then, gone on to continuously increase the number of its followers, the quality of its content as well as its participation at the most exclusive creative events around the globe. Unlike other design blogs, Yatzer reflects an intimately curated ensemble of experiences, projects and products that unanimously stand for beauty, craftsmanship and sophistication. As our commitment to continuously hand select our ‘Yatzerized’ publications is a testament to our vision and the quality of work that we exude, Yatzer has been labeled as one of the best online destinations by world renowned publications.

Yatzer is promoted and communicated in select press magazines and exhibitions around the world, thus appealing to a wider target group and attracting even more qualified readers. Up to date we have received much media attention, both locally and internationally and we are frequently contacted by international media for featuring it in their publications. Some honourable mentions include the following: Yatzer.com has been listed in THE FINANCIAL TIMES’ virtual chatter list in April 2010, in the TOP 5 international websites by the Italian magazine INTERNI Panorama in April 2011, in the BRITISH VOGUE as one of the ten online destinations for design and inspiration in November 2012, in the TOP 100 online destinations by VOGUE Netherlands in February 2013, in the TOP international websites by ELLE DECOR Italia in February 2014; meanwhile, at the 100th anniversary of the FRENCH edition of Architectural Digest in April 2011, Yatzer’s founder Costas Voyatzis was listed as one of the 100 most influential personalities in the design industry. Costas Voyatzis also introduced the city of Athens at the EUROPEAN LOUIS VUITTON City Guides 2013.

 

Readership

Our readership consist of high end professionals, with vast spending power who travel frequently. They are not simply random situational surfers but a connected international community of decision makers and opinion leaders characterized by their strong personalities, refinement, enhanced intellectuality and a high degree of influential power among their personal and professional peer groups. Yatzer’s readership has until now been accumulated only by word-of-mouth and in short reached an international audience due to the professional knowledge and well-known trend-scouting talents of its team, its unique and high quality content and great aesthetics.

In 2014, Yatzer.com reached 2.000,000 Unique Visitors who generated approximately 9.000.000 Pageviews. As part of its major redesign, Yatzer is in the process of implementing several new features, and after the launch of its new interface in Spring 2015 numbers are expected to triple within the first 3 months of its release.

 

New Features:

LATEST ARTICLES

The core of what Yatzer is famous for: a curated view on the world of architecture, art, fashion and design in general, with stories published frequently. This is what made us a staple in the online design media scene, and we will keep it up for as long as things worth sharing exist on our planet!

CITY GUIDES

In Yatzer's City Guides, readers will have the opportunity to discover the very best in dining, shopping, culture and more from cities all around the world - all curated by Costas Voyatzis and his friends. The section itself will contain not only a selection from Yatzer’s existing content, but also a personally curated city guide by a local friend. Our aim is to offer a ‘view’ of each city through the eyes of a local, based on what is cool and trending now!

EVENTS CALENDAR

All the events and exhibitions that are worth visiting will have their own section in the new Yatzer. In the EVENTS CALENDAR readers will have the chance to discover what’s happening now in the Galleries/Museums and Fairs around the world in a glance!

THE YATZER WALL

We are in the process of tagging more than 20.000 images from Yatzer’s existing content in order to create a curated visual archive based on certain design-related themes and categories. From different interior types and decoration elements to colours and materials, we are offering a truly dynamic tool for design professionals as well as any inspiration-seekers who wish to explore our content in a more targeted way.

 

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Advertising Opportunities

If you are interested to receive our new media kit or discussing your potential communication plan with Yatzer further, please send us an e-mail at marketing@yatzerland.com and we will be at your disposal for any further needs and questions.

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