ELEPHANT got FRAMEd and MARKed!

published in: Art, Books By Guest, 24 November 2009

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Guest Contribution by Anna Foskolou

In the heart of autumn there was a stir, an effort to prevent the colourful summer of Art from turning dull like the leaves on the trees. This November, the publishers of FRAME and MARK launched ELEPHANT, a new magazine on Contemporary Art and Visual Culture with a vision to discover originality and offer artists and art aficionados a medium that mirrors the core and ever-changing course of the visual art scene.  ELEPHANT is a breath of fresh air in an oversaturated and highly conventional magazine market, and sets out to shed light on the fine line between the “proper” art world and what has been known as applied arts, or commercial art, where the most groundbreaking work is actually happening. That is when artists start thinking outside the box, and break the self-righteous confines of the museum or gallery environment they force themselves into, and see the art scene for what it truly is. And that is when sheer creativity kicks in.

ELEPHANT is here to unveil new trends and talent in contemporary visual culture featuring up-to-date material, fresh faces and original voices. With a visual content that exceeds two hundred pages, ELEPHANT aims to become a highly anticipated reading experience of remarkable depth and breadth. The magazine is targeted to people, who despite their different background, education, profession, mentality, have one thing in common, a craving to unfold the mystery, to grasp the elusive Zeitgeist. People who are constantly scanning and re-assessing everything around them with a burning desire to change the world. They set the pace, they form the scene, and they bring ELEPHANT into existence. 

The magazine celebrates the artists’ obvious objection to the corporate nature of things, and delves into their independent ventures, offering a step-by-step peak into the elaborate stages of creativity, from conception to realization, and ultimately success. ELEPHANT steps into the action, “invading” art and design studios, interrupting rehearsals, lectures, takes, riding bicycles, and playing today’s cutting edge computer games, proving that it is here to stay.

Marc Valli, owner of the Magma design book stores and ELEPHANT’s Editor in Chief outlines the magazine’s noble spirit, “Direct, sincere and multi-disciplinary, ELEPHANT looks for its ethos in the time before the ‘art world’ and the ‘creative industries’ took over, a time when artists didn’t value their work according to the auction prices, but by the reaction of their peers to their ideas.” He claims that this is no time for cynicism, but instead an opportunity to embrace spontaneity, the same quality that once gave birth to Futurism, Dadaism, and Surrealism.

With its unique approach, unparalleled aesthetics, and cornucopia of topics that cover the spectrum of today’s Art Scene, ELEPHANT is in many ways the first genuine visual art magazine, guaranteed to end up with an impressive fandom… Or should we say phandom?

 


FIVE lucky winners to win FIVE subscriptions to ELEPHANT magazine //

To win a subscription to ELEPHANT magazine for ONE YEAR you should “add a comment” with your NAME, your PROFESSION and your COUNTRY.
THE LUCKY winner will be randomly picked and will be announced in Yatzer’s Newsletter and TWITTER account on December 15, 2009.  For this reason, all the candidates have to fill out the comments form and then just simply follow us on TWITTER.
// The information which will be received, as always, remains strictly confidential and will not be redistributed or used in any other manner.
 
The deadline for your submissions is 14 December 2009.

WINNERS ANNOUNCEMENT // 15.December.2009

The FIVE lucky winners of the "ELEPHANT" subscriptions..are:

1// Philip Kennedy
2// Tassos Papaioannou
3// Milena Schönherr
4// ek333
5// Nir Tober

THANK YOU FOR YOUR SUBMISSIONS
more giveaways are coming soon so stay tuned!
THE YATZER TEAM

 

sources:

ELEPHANT magazine

  • friend
    Philip Kennedy | 2009-11-24 23:33:50

    This is a comment My name is Philip I'm an artist, designer and blogger I live in Ireland I love your blog and your competitions

  • friend
    Fearhsonic | 2009-11-24 23:42:39

    Carefully considered and elegant magazine. Looks fantastic. @Fearhsonic / Freelance design & accessibility / UK

  • friend
    Andreas Achilleos | 2009-11-25 00:01:29

    Andreas Achilleos, Design Student, Cyprus brilliant!

  • friend
    Alexander Aßmann | 2009-11-25 00:51:26

    Alexander Aßmann / interior-design student / Darmstadt, Germany

  • friend
    Peter | 2009-11-25 01:50:07

    Cool Magazine. Peter Artist USA

  • friend
    Sanja Kletnicka | 2009-11-25 02:54:56

    Sanja, IT student, Macedonia

  • friend
    Sofia | 2009-11-25 03:20:53

    Sofia Sjodin, architecture student, Australia. Beautiful imagery and typography - inspiring!

  • friend
    Emerson Ribeiro | 2009-11-25 03:39:07

    I wanna win "Yatzerphant" for one year!!! Emerson Ribeiro, Architect, Brazil.

  • friend
    fin | 2009-11-25 04:12:13

    Paula Bialczyk, architecture student, Poland.

  • friend
    AUM | 2009-11-25 08:43:54

    A. Ulyses Mainer//ID//Los AngelesUSA

  • friend
    Kelly Desipri | 2009-11-25 10:52:23

    looks promising!!! Kelly Desipri, Interior Design student, Athens Greece

  • friend
    camps mattias | 2009-11-25 11:05:31

    Mattias Camps / interior- & furniture designer / Schaffen, Belgium

  • friend
    Francine | 2009-11-25 11:10:59

    Pick me!!!! Francine Gay, Colourist Designer, France

  • friend
    Samah | 2009-11-25 11:43:46

    Samah, student, Saudi Arabia

  • friend
    popi | 2009-11-25 11:46:03

    want to be a subscriber!

  • friend
    jorisvoeten | 2009-11-25 12:03:26

    Joris Voeten, Designer/Concepter, The Netherlands

  • friend
    lsd | 2009-11-25 12:05:55

    J. Queruel // Art Director // Paris, FRANCE

  • friend
    filippa | 2009-11-25 12:25:50

    Filippa Rasmussen Sterner, Architecture Student, Denmark

  • friend
    avandervoorn | 2009-11-25 12:37:24

    Looks great & interesting! I would love to win a subscription. Interior Design/The Netherlands

  • friend
    Omega Seamaster | 2009-11-25 13:19:55

    Looks great & interesting! I would love to win a subscription.

  • friend
    Penny | 2009-11-25 13:36:48

    Penny Perganti _ Industrial Product Designer _ Athens, Greece

  • friend
    Veerle de Muijnck | 2009-11-25 13:46:42

    I'm very enthusiastic about the first issue, would love love love to win!

  • friend
    Ana Varela | 2009-11-25 15:19:16

    Ana / Architect / Madrid, Spain

  • friend
    wingbong | 2009-11-25 15:43:47

    W.B. Ha // architect // Hong Kong // hungry for some free good stuff

  • friend
    freret carolin | 2009-11-25 18:07:06

    swabdesign/PARIS/ France/ wish me luck!!!!

  • friend
    Flip Sellin | 2009-11-25 19:06:39

    If the Frame guys took a go, it worked out. So why shouldn't this one!? This looks like a well designed tasty source of inspiration and discussion. IΒ΄ll buy a copy anyway.

  • friend
    Tolis Apostolidis | 2009-11-25 20:40:18

    Tolis_Architect_Greece

  • friend
    Alida Rosie | 2009-11-25 21:24:06

    Alida >>> Gallery Assistant & Illustrative Type Designer >>> London, UK

  • friend
    mehnaz tabassum | 2009-11-25 21:44:01

    I dream a lot. I do more painting when I'm not painting. It's in the subconscious.I consider it as apart of divinity. Mehnaz,architecture student.Bangladesh

  • friend
    sorawit | 2009-11-25 22:12:55

    it will be one of the most interesting magazines which can crash today feeding info from the internet !! want it so much !! SORAWIT KLAIMARK, ARCHITECT, THAILAND

  • friend
    Elena Kanaki | 2009-11-25 23:55:23

    Elena- interior designer- Greece

  • friend
    jonathan barnardo | 2009-11-26 01:01:28

    Jonathan/Designer/Boston, MA

  • friend
    Tara | 2009-11-26 01:31:28

    Tara, Design, Germany Yuhu. Here I am. Thanks for sharing your website with us. It is even interessting to read the comments and see that people from everywhere in this world enjoy the same things. Please keep your eyes wide open.Thanks.

  • friend
    andrew | 2009-11-26 04:05:09

    You know I like it! Andrew - Designer - Australia

  • friend
    Agnieszka | 2009-11-26 09:15:36

    Agnieszka, visual artist, Poland

  • friend
    Natalie Charalambidou | 2009-11-26 09:54:45

    Natalie Charalambidou, Music student, Cyprus

  • friend
    carlo speranza | 2009-11-26 09:59:34

    c.speranza, artist, italy

  • friend
    angelos t. | 2009-11-26 10:26:11

    graphic designer, athens

  • friend
    charlotte borgoo | 2009-11-26 10:56:24

    charlotte borgoo, design consultant, france

  • friend
    Masha Gonchar | 2009-11-26 11:31:36

    Masha Gonchar - Architect+designer+visual artist, Odessa city, Ukraine

  • friend
    Shai Langen | 2009-11-26 12:20:14

    Shai Langen, Trend watcher, The Netherlands

  • friend
    SΓΈren Poulsen | 2009-11-26 14:04:12

    SΓΈren Poulsen, Architecture Student, Denmark

  • friend
    Paulina | 2009-11-26 15:29:52

    Paulina, copywriter, Poland

  • friend
    Peter Szabo | 2009-11-26 18:11:34

    Peter Szabo.Architect.Hungary

  • friend
    Alice Blackwood | 2009-11-27 01:05:58

    Alice Blackwood, Editor Design Quarterly magazine, Australia

  • friend
    Tassos Papaioannou | 2009-11-27 01:10:29

    Tassos Papaioannou illustrator/graphic designer/comic artist/publisher/e.t.c. Greece

  • friend
    Nir Tober | 2009-11-27 01:12:18

    Nir Tober | Graphic Designer | Israel

  • friend
    Elliott Webb | 2009-11-27 04:36:22

    My names Elliott I'm from Perth, Australia, I'm an architecture student and a part-time graphic designer for a publications company. This subscription would be absolutely incredible

  • friend
    Stephanie Geller | 2009-11-27 06:03:42

    Stephanie Geller. Hostess. United States

  • friend
    ilia Potemine | 2009-11-27 10:25:37

    Ilia Potemine, Concept Makes, Torino, Italy

  • friend
    ELENI PAPADIMITRIOU | 2009-11-27 10:52:36

    eleni papadimitriou / architect / greece

  • friend
    Joris Voeten | 2009-11-27 12:11:35

    Joris Voeten // graphic designer - concepter // The Netherlands. I need this magazine, my life depends on it, and I can't find it in The Netherlands ;(

  • friend
    Emily Hutchinson | 2009-11-27 18:06:45

    Emily Hutchinson, Computer Programmer, England

  • friend
    i like local* | 2009-11-28 13:53:50

    Aideen McCole, blogger, Ireland.

  • friend
    kim matthews | 2009-11-28 19:41:14

    graphic designer/sculptor, minneapolis, mn.

  • friend
    Gabriela Tsering | 2009-11-28 19:45:00

    Gabriela Tsering Student/Sales Associate United States of America

  • friend
    Sanne Smulders | 2009-11-28 23:49:47

    Sanne Smulders / Graphic designer / Student Interior styling / The Netherlands

  • friend
    Omar Al-Zo'ubi | 2009-11-29 01:18:49

    Omar Al-Zo'ubi, Visual Prostitute (Illustrator & Graphic Designer).

  • friend
    Rachel Miles | 2009-11-29 05:02:18

    Rachel Miles - Fashion Journalism student - England

  • friend
    Lena Okuneva | 2009-11-29 11:19:33

    Lena Okuneva, design student, Ukraine

  • friend
    Ove Jacobsen | 2009-11-29 15:14:20

    Ove Jacobsen | Architecture Student | Hamburg, Germany

  • friend
    nikos | 2009-11-29 16:29:18

    LOVE IT! Nikos Kapa/Winning Image Consulting

  • friend
    Joshua Gajownik | 2009-11-29 19:30:09

    Joshua Gajownik, Design & Direction, Raleigh USA

  • friend
    Rafael Marcondes | 2009-11-30 01:04:10

    Rafael Marcondes / architecture student / Brazil

  • friend
    Hristina Stojchevska | 2009-11-30 02:19:22

    Great collage!!! Love it! Hope to see more great stuff on this magazine :) Architecture student , Skopje, Macedonia

  • friend
    Stephanie | 2009-11-30 18:43:42

    Pick me!!!! Elephante! Uno, Dos, Tres!

  • friend
    Natalia Alexiou | 2009-12-01 00:22:38

    Ooh, I'd love to win! Natalia | Interior designer | Greece

  • friend
    Christiana | 2009-12-01 00:45:00

    Seems pretty interesting! Greece, student of School of fine arts

  • friend
    ATHINA TSAKNAKI | 2009-12-01 10:28:04

    i could use an "elephant" athina/athens

  • friend
    JosΓ© Luis MejΓ­a | 2009-12-01 10:44:10

    JosΓ© Luis MejΓ­a // Student + Musician + Writer // Mexico

  • friend
    Theodore Bouloukos | 2009-12-01 10:45:24

    Elephant's ethos is a breath of fresh air.

  • friend
    Mary Carol | 2009-12-01 10:46:37

    I'd LOVE to win! :-) Mary Carol Durr | New Hartford, NY, USA | RN/Cancer Registrar/Art&Design Lover

  • friend
    elebaut Johannes | 2009-12-01 10:53:43

    finally !

  • friend
    Milena SchΓΆnherr | 2009-12-01 11:14:44

    The Magazine looks fresh and I'd love to win! Graphic Designer / Germany

  • friend
    Bruno O. | 2009-12-01 11:15:39

    yay! Bruno O. _ art student _ Belo Horizonte/Brazil

  • friend
    ToysThink | 2009-12-01 12:42:26

    oooh finally a magazine paginated well, well!

  • friend
    Mert Fidansoy | 2009-12-01 12:51:56

    Mert Fidansoy, Architect, Germany

  • friend
    Larisza PasztircsΓʽk | 2009-12-01 13:10:25

    Mrs Herskin. Accessories designer, pseudorealist artist. Hungary

  • friend
    ATHINA SIGA | 2009-12-01 15:10:54

    athina siga, architect, Greece

  • friend
    Darko Krstevski | 2009-12-01 17:17:39

    Darko Krstevski, Architect, Macedonia

  • friend
    jenny stein | 2009-12-01 19:16:02

    jenny stein | industrial designer/design journalist | italy, ireland, usa looking forward with anticipation – enormous promise – hey!

  • friend
    Boban Ilievski | 2009-12-01 21:05:36

    Boban Ilievski, Fashion Designer, Macedonia

  • friend
    Hande Fabbro | 2009-12-01 22:31:07

    eyecatching + soulcatching magazine!

  • friend
    Jacob Richert | 2009-12-01 23:51:53

    Jake Richert - student/writer - Texas, USA

  • friend
    Jaime Fornari | 2009-12-02 03:24:37

    Love the magazine, Great new concept, Like the use of the typography very graphic and modern. Jaime Fornari - Graphic Designer - Chicago USA

  • friend
    Bruce Burton | 2009-12-02 18:26:51

    Bruce Burton _ Graphic Designer _ St. Louis, MO, USA

  • friend
    Alexander Bulla | 2009-12-02 21:35:07

    design student, Ukraine

  • friend
    Shuang | 2009-12-02 22:24:07

    Shuang-Min Chang/ Student in Fashion Buying/ Taiwan, & currently live in Milan

  • friend
    Jess Goehner | 2009-12-03 01:20:40

    Jess Goehner-Receptionist/Library Fiend/Milwaukee, WI, USA

  • friend
    Peter Boskos | 2009-12-03 12:43:24

    Peter Boskos | Architect | Greece

  • friend
    Jeff | 2009-12-03 15:13:10

    Jefferson / Art Director for Feat Studio / Editor at Whiteboard Journal / Editor at Frames Magazine / Jakarta, Indonesia

  • friend
    Jepaco | 2009-12-14 23:48:41

    Jepaco + Grants + USA > Admire and envy good design

  • friend
    Stratos Bacalis | 2009-12-14 23:49:20

    Stratos Bacalis Designer Greece

  • friend
    ek333 | 2009-12-14 23:50:18

    ek333 . Art Director . France

  • friend
    Myrna Minkoff | 2009-12-14 23:51:00

    Myrna Minkoff ... Product Designer ... Montreal, QC, Canada

  • friend
    alex kokott | 2009-12-15 00:18:21

    Alex Kokott...analogue photo booth vendor bringing back nostalgic photoautomat fun to the UK...London, UK

  • friend
    andrea | 2009-12-15 00:27:49

    andrea freelanc music journalist / non-profit arts sector canada

  • friend
    Ian Wright | 2009-12-15 01:01:14

    Ian Wright, journalist, London

  • friend
    Constantinos Sikiotis | 2009-12-15 10:20:42

    , interior designer, Greece

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