SWIMS

A galosh is an over shoe that sl ips over the wearer ’s indoor footwear but is made of waterproof material to protect the more delicate material s of the shoe as wel l as the wearer ’s foot from cold and damp.

SWIMS are a reintroduction of the rubber overshoe, a practical accessory for men’s shoes that became popular in the late 1800’s and has protected elegant footwear in cities like London and New York ever since. “We have taken the concept one step further and added an element of timeless design, playfulness and improved functionality”.

SWIMS allow you to wear your favorite shoes regardless of weather conditions, while at the same time providing a stylish look. Slip ‘em on before walking wet, muddy and snowy streets. Slip ’em off when you arrive, having shiny and clean shoes for the indoor occasion.

Utilizing innovative production technology, colors and materials, SWIMS offer a unique and modern shoe protector, the latest accessory of big city lifestyle.

SWIMS were developed and tested in rough Norwegian weather and will keep you warm and dry in any condition.

Why SWIMS?
• A practical accessory that should be part of every gentleman’s wardrobe
• Selective distribution: only sold in pre-qualified stores to protect upscale image
• Customers value the attentiveness when being presented protection for their latest shoe investment
• Adds an element of fashion, elegance and Scandinavian design to an old nostalgic category
• Comes with a handy traveling bag that slips into any briefcase
• Elegant packaging reinforces image of quality, style and functionality
• The perfect gift for any man who cares about his most important asset – his shoes!

The SWIMS Story by Johan R. (swims founder)
Growing up with four distinct seasons in Norway, I never let go of the black rubber galoshes that my late grandfather passed on to me. In 1999 they accompanied me to a milder, but still rainy Paris. Wearing Chuck Taylor’s Converse and galoshes, I got around the severe rainfall that autumn. Not surprisingly, my footwear became the subject of many jokes around the art school I attended. Later, while living in New York, I blended in with an image-conscius culture that defied slushy streets, freezing winds and pouring rain. Naturally, this resulted in a lot of discomfort and many ruined pairs of shoes. A few more Manhattan winters went by while I searched for the right product before I finally took matters in my own hands and decided to develop SWIMS – The Modern Galosh! A stylish solution, embodying the essence of practicality: Wear your favorite shoes, slip on SWIMS when the weather is rough, slip’em off when you arrive at your destination. Enhanced comfort is assured and your shoes are guaranteed to stay shiny. The SWIMS galosh is the product of my own experience, my appreciation of functional design, and my odd fascination with big city rain. Enjoy the weather!

+ swims

postscript | Many thanks to Margot!